Kerri Pollard

Kerri Pollard is a senior media and advertising sales executive best known for her leadership at NBCUniversal, where as Chief Revenue Officer she oversees advertising revenue across one of the largest and most complex media portfolios in the industry — spanning NBC broadcast, cable networks, Peacock, and digital properties. She is recognized for her role in building cross-platform advertising solutions that allow brands to execute unified campaigns across linear television and streaming, a capability that has become central to NBCU's competitive positioning in a fragmented media landscape. Pollard's career has been defined by her ability to bridge the traditional television advertising world with the data-driven, programmatic capabilities demanded by modern advertisers. She has been a key architect of NBCU's efforts to offer advertisers audience-based buying, advanced measurement alternatives, and seamless multi-screen campaign execution — initiatives that reflect the broader industry shift away from legacy GRP-based buying toward outcomes-focused advertising models. As a revenue leader at a major media conglomerate navigating the simultaneous pressures of linear TV audience decline and streaming growth, Pollard represents a new archetype of media sales executive who must manage legacy business sustainability while investing in next-generation advertising infrastructure. Her work at NBCU has placed her at the center of ongoing industry debates around streaming monetization, cross-platform measurement, and the future of the upfront marketplace.

• Appointed Chief Revenue Officer at NBCUniversal, overseeing advertising sales across the company's full portfolio including Peacock, NBC broadcast, and cable networks
• Led development of cross-platform advertising solutions enabling unified campaign execution across linear TV, streaming, and digital at NBCU scale