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Kerri Pollard

Advisor at Wildfire Systems

Affiliate and performance-marketing leadership, most notably as a long-tenured President of CJ Affiliate

OperatorNew York, New York, United States20+ years in industry

Last updated May 31, 2026 by the ATDb Editorial Team

Bio

Kerri Pollard is a performance-marketing and affiliate industry veteran who served as President of CJ Affiliate from 2007 to 2015, building deep expertise in affiliate and partnership-driven growth. She subsequently held Chief Revenue Officer roles at Honey, Greenfly, and Patreon, expanding her track record across commerce, creator, and media-tech platforms. She currently serves as an advisor to Wildfire Systems and holds no operating-executive role.

Previous Roles

President

CJ Affiliate (2007–2015)

Chief Revenue Officer

Honey

Chief Revenue Officer

Greenfly

Chief Revenue Officer

Patreon

Expertise
Affiliate MarketingPerformance MarketingPartnership MarketingCommerce and Cashback SolutionsCreator Economy MonetizationRevenue Growth StrategyDigital Media Sales
Notable Achievements
  • Served as President of CJ Affiliate, leading the company's growth and strategic direction within the performance-marketing and affiliate industry.
  • Held Chief Revenue Officer roles at Honey, Greenfly, and Patreon, driving revenue strategy and commercial growth across consumer technology and creator-economy platforms.
  • Contributed expertise as an advisor to Wildfire Systems, supporting the company's development in loyalty and rewards marketing.
Speaking Topics
Scaling affiliate and partnership marketing programsMonetization strategies in the creator economyPerformance marketing innovation and measurementBuilding revenue in commerce-driven digital platforms