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Wildfire Systems

Acquired

Carpinteria, California, United States · Founded 2017

51-200 employees · $15M

Sourced & current · updated May 11, 20260 of 4 facts verified

Wildfire Systems provides white-label shopping rewards and cashback technology that enables financial institutions and fintech companies to offer branded loyalty programs to their customers.

Where they sit

Stack tier: Infrastructure & Data (B)

Social Media ManagementMarketing Analytics

Leading white-label shopping rewards infrastructure provider for financial services companies and fintechs

Ownership

Parent: Google
Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.