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Impact

Impact

Partnership Managementimpact.com

Impact is a partnership technology platform that helps brands build and scale affiliate, creator, and performance-driven marketing programs.

Latest · · May 6

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2008
HQ
Santa Barbara, California, United States
Connections
39

AI-drafted from public sources19 sources cited

At a glance

Employees
1001-5000
Funding
$150M+
Revenue
$100M-$300M
Stock
NASDAQ:IMPACT
25integrations8competitors1acquisitions
Influencer MarketingAttribution & AnalyticsPerformance Marketing

About

Category leader in enterprise partnership management platforms, widely recognized as the top independent PMP globally

Impact is a partnership technology platform that helps brands build and scale affiliate, creator, and performance-driven marketing programs. The company has expanded its infrastructure to support AI-driven partnership capabilities, including integrations with creator commerce and tools designed to help brands influence AI search results. Impact serves a global market, with recent growth initiatives including a Rakuten alliance aimed at scaling the broader partnership economy and an expanded collaboration with YouTube to power end-to-end, performance-driven creator campaigns. Source 1: impact.com — Press Releases - impact.com

Business model

SaaS

Target market

Enterprise

What they offer

  • Partnership Cloud

    Core platform for managing the full partner lifecycle including discovery, contracting, tracking, and payments across all partnership types

  • impact.com/marketplace

    Curated marketplace connecting brands with publishers, influencers, and content creators for partnership recruitment

  • Affluent

    Analytics aggregation tool for agencies and brands to consolidate affiliate program data across multiple networks

  • Trackonomics

    Content analytics platform that tracks affiliate link performance within editorial and content publisher environments

  • Fraud Protection

    Real-time fraud detection and prevention tools that identify invalid traffic, click stuffing, and coupon abuse

  • Partner Payments

    Automated global payment processing for partners in multiple currencies with tax compliance support

  • Dynamic Payouts

    Flexible commission structuring tools allowing brands to set performance-based, tiered, or custom payout rules

  • Cross-Device Tracking

    Attribution technology that tracks consumer journeys across devices to accurately credit partner-driven conversions

Key features

Real-time partnership tracking and attributionAutomated partner recruitment and onboardingFlexible contract and commission managementGlobal automated partner paymentsFraud detection and brand safety toolsCross-device and cross-channel attributionInfluencer and creator managementCustomizable reporting and analytics dashboardsAPI-first architecture for integrationsPartner marketplace for discovery

Use cases

Running enterprise affiliate marketing programsManaging influencer and content creator partnerships at scaleB2B partner and reseller program managementMobile app user acquisition via publisher partnershipsBrand-to-brand co-marketing partnershipsAgency management of multiple client affiliate programsFraud prevention in performance marketingCross-channel attribution for partner-driven revenue

Customer segments

Enterprise retail and ecommerce brandsDirect-to-consumer (DTC) companiesFinancial services and fintech firmsTravel and hospitality brandsSaaS and technology companiesPerformance marketing agenciesMedia and content publishersMobile app developers and gaming companies

Tech & specs

Technology stack

Cloud-based SaaS infrastructureRESTful APIReal-time event tracking pixels and SDKsMachine learning for fraud detectionBig data analytics pipelineMobile SDK for app trackingJavaScript tracking tagsServer-to-server (S2S) postback integration

Security & compliance

SOC 2 Type IIGDPRCCPAITP-compliant trackingPCI DSS (payment processing)

Deployment

Cloud

API

Yes

Explore further

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On the AtlasAttribution & AnalyticsRecent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Impact