Impact

Market leader in enterprise partnership management platforms, recognized as a category-defining company in the PMP space

Impact is a leading partnership management platform (PMP) that sits at the intersection of AdTech and marketing technology, enabling brands to manage the full lifecycle of their partnership programs. Founded in 2008 by the same team behind Commission Junction, Impact provides tools for discovering and recruiting partners, automating contracts and payments, tracking performance, and optimizing ROI across affiliate marketers, influencers, content creators, mobile app publishers, and B2B partners. The platform serves major global brands including Uber, Shopify, Lenovo, Levi's, and Ticketmaster. Impact's core product, the Impact Partnership Cloud, offers a unified workspace for managing diverse partnership types through a single interface. Key capabilities include a partner marketplace for discovery, fraud detection, cross-device tracking, real-time analytics, and automated payment processing in multiple currencies. The platform's open ecosystem approach allows deep integrations with major marketing stacks, making it a central hub for performance-based marketing programs. In the competitive partnership and affiliate management space, Impact is widely regarded as the market leader for enterprise clients, competing primarily with Partnerize, Rakuten Advertising, CJ Affiliate, and ShareASale. The company has grown significantly through organic expansion and strategic acquisitions, including the purchase of Affluent (analytics aggregation) and Trackonomics (content analytics). Impact rebranded from 'Impact Radius' to simply 'Impact' in 2018 to reflect its broader platform ambitions beyond traditional affiliate tracking.