Impact

Market leader in enterprise partnership management platforms, recognized by Forrester and G2 as a top-rated solution in the affiliate and partner ecosystem management category

Impact (impact.com) is a premier partnership management platform (PMP) that has redefined how brands build and scale their partnership ecosystems. Founded in 2008 by the same team behind Commission Junction, the company provides an end-to-end solution for managing the full partnership lifecycle — from discovery and recruitment to contracting, tracking, optimization, and payment. Its platform supports a wide variety of partnership types including traditional affiliates, influencers, content creators, mobile app partners, brand-to-brand collaborations, and strategic B2B alliances. Impact's technology is built around its core 'Partnership Cloud,' which delivers real-time tracking, fraud detection, cross-device attribution, and automated workflows. The platform serves major global brands across retail, financial services, travel, SaaS, and direct-to-consumer verticals. With its acquisition of Affluent (analytics aggregation), Trackonomics (content analytics), and the creator commerce platform, Impact has expanded its capabilities significantly, positioning itself as a comprehensive solution for performance-based marketing at enterprise scale. In the competitive AdTech and MarTech landscape, Impact competes directly with CJ Affiliate, Rakuten Advertising, ShareASale (Awin), and PartnerStack. The company is widely regarded as the market leader in enterprise-grade partnership management, known for its robust API, superior attribution capabilities, and a marketplace of over 300,000 partners. Backed by significant venture funding including a $150M Series B round led by Providence Strategic Growth, Impact continues to expand globally and invest in AI-driven optimization features.