CAKE

A leading dedicated performance marketing and affiliate tracking platform, recognized for its dual-product approach serving both affiliate networks and direct advertisers/agencies.

CAKE is a digital marketing technology company that helps organizations measure the impact of their marketing efforts and maximize the value of their digital spend.¹ Headquartered in Newport Beach, California and established in 2007, CAKE develops marketing technology solutions including performance marketing software, affiliate marketing software, and lead distribution software.² Its cloud-based solutions enable advertisers, agencies, publishers, and networks across more than 50 countries to collect, attribute, and optimize digital marketing ROI in real time, bringing clarity to cross-channel campaign management.³ CAKE's Journey product delivers customer journey analytics and multi-touch attribution combined with lead generation technology, providing a detailed view of the customer path from first marketing touchpoint through to conversion across channels including direct, paid search, organic search, social, and affiliate.³ CAKE supports its customer base with around-the-clock product support, reflecting its commitment to open and reliable service.¹ Source 1: getcake.com — About CAKE: Leaders in Performance Marketing Software Source 2: itqlick.com — Cake Marketing vs ADTECH Cost (2026): One Winner for ROI Source 3: getcake.com — Mortgage Company Deploys Journey by CAKE, Improves ...