Last updated May 6, 2026 by RSS Ingestion
Sparring Partners Agentic advertising is forging a wave of unexpected programmatic alliances. Last week, The Trade Desk announced a partnership to embed its DSP in another platform – a first for the company – giving joint customers access via Pacvue and Skai. Likewise, affiliate rivals Rakuten and Impact announced a major strategic partnership last week. An […] The post AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch? appeared first on AdExchanger.