Skip to content
Brief
Everflow

Everflow

Affiliate & Partner Marketing Technologyeverflow.io

Everflow provides a unified partner marketing platform that delivers real-time tracking, advanced analytics, and automated management tools, enabling businesses to scale and optimize their affiliate and performance marketing programs with full transparency.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2018
HQ
New York, New York, United States
Connections
20

At a glance

Employees
51-200
Revenue
$10M-$50M
Stock
N/A
13integrations7competitors

About

A fast-growing challenger to legacy affiliate tracking platforms, recognized as a modern, feature-rich alternative for performance marketers and affiliate networks

Everflow is a leading partner marketing and affiliate tracking platform designed to serve as core infrastructure for performance marketing programs. The platform provides end-to-end capabilities for tracking affiliate partnerships, influencer campaigns, referral programs, and media buying across multiple channels. With robust real-time analytics, granular attribution, and automated partner management tools, Everflow enables advertisers, agencies, and networks to gain full visibility into their marketing spend and partnership performance. Founded in 2018, Everflow has rapidly grown to become a recognized alternative to legacy affiliate tracking platforms like CAKE and HasOffers. The platform differentiates itself through its modern cloud-native architecture, intuitive user interface, and deep integrations with major ad networks, eCommerce platforms, and marketing tools. Its click-level tracking, fraud prevention capabilities, and flexible reporting make it particularly well-suited for performance marketers managing complex, multi-partner ecosystems. Everflow serves a diverse customer base including direct advertisers, affiliate networks, agencies, and SaaS companies looking to build or scale partner programs. The company operates on a SaaS subscription model and has positioned itself as a mid-market to enterprise solution that balances sophistication with usability. Its competitive pricing relative to legacy incumbents and strong customer support reputation have helped it gain meaningful market share in the affiliate and partner marketing technology space.

Business model

SaaS

Target market

Mid-Market and Enterprise

What they offer

  • Partner Tracking

    Click-level tracking and attribution for affiliate, influencer, and referral partnerships across multiple channels

  • Real-Time Analytics & Reporting

    Granular, real-time dashboards and customizable reports providing full visibility into campaign and partner performance

  • Partner Portal

    Branded self-service portal for partners to access their stats, creatives, and payouts

  • Fraud Prevention

    Built-in fraud detection tools including click filtering, bot detection, and suspicious traffic flagging

  • Automation & Rules Engine

    Automated workflows and rules to manage partner caps, payouts, and traffic quality without manual intervention

  • Media Buying Tracking

    Tools to track and optimize paid media campaigns alongside affiliate partnerships for a unified performance view

  • Coupon & Promo Code Tracking

    Attribution of conversions driven by coupon codes and promotional links used by influencers and affiliates

  • API & Integrations Hub

    Robust API and pre-built integrations with eCommerce platforms, ad networks, and marketing tools

Key features

Click-level granular tracking and attributionReal-time reporting and analytics dashboardsAutomated partner management and rules engineBuilt-in fraud detection and traffic quality controlsBranded partner self-service portalCoupon and promo code trackingMulti-channel tracking (affiliate, influencer, referral, media buying)Flexible payout and commission structuresDeep API access for custom integrationsSmartSwitch traffic routing

Use cases

Running and scaling affiliate marketing programs for direct advertisersManaging publisher and partner networks for affiliate networksTracking influencer marketing campaigns and attributing conversionsBuilding referral programs for SaaS and eCommerce companiesOptimizing media buying alongside affiliate partnershipsAgencies managing performance marketing programs for multiple clientsFraud detection and traffic quality management for performance campaigns

Customer segments

Direct advertisers and brandsAffiliate and performance marketing networksDigital marketing agencieseCommerce companiesSaaS companies building partner programsMobile app advertisersLead generation companies

Tech & specs

Technology stack

Cloud-based SaaS infrastructureRESTful APIReal-time data processingPostback and pixel trackingJavaScript tracking tagsServer-to-server (S2S) tracking

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Explore further

3 views