Snapchat+

One of the fastest-growing social media subscription products, competing with Meta Verified and X Premium in the premium social subscription space

Snapchat+ is a paid subscription service offered by Snap Inc. that provides users with access to exclusive and early-release features for a monthly fee.¹ From an analytics and measurement standpoint, the service offers subscribers detailed Story analytics, including the ability to see who rewatched a given Story — a capability particularly attractive to influencers and brand marketers seeking to optimize content and retarget audiences.² On the advertising side, Snap has integrated Microsoft's Chat Ads API into its My AI chatbot, enabling sponsored links within chat responses that connect advertisers with Snapchat users at moments of expressed interest — for example, surfacing a sponsored restaurant or grocery link when a user asks for a meal suggestion.³ Snapchat+ has added approximately $240 million to Snap's annual revenue, representing around 5% of total revenue and serving as a meaningful step toward diversification away from ad-dependent income.² Source 1: exchangewire.com — Snapchat+ Reaches 4 Million Paying Subs - ExchangeWire.com Source 2: localogy.com — Snapchat+ Rolls Past the 5 Million Paid-User Mark Source 3: labusinessjournal.com — Snap, Microsoft in Ad Tech Deal