Snap Map

A leading location-based social discovery feature embedded within one of the top social media platforms globally, leveraged for hyper-local advertising and audience engagement.

Snap Map is a feature within Snapchat, developed and operated by Snap Inc., that was launched in June 2017. It allows users to share their real-time location with friends on an interactive map, view Stories and public Snaps submitted from specific locations, and explore trending events and places through a heat-map style interface. The feature blends social networking with location intelligence, enabling users to see where their friends are and what is happening around the world in real time. From an AdTech perspective, Snap Map represents a significant location-data asset for Snap Inc. It enables hyper-local advertising capabilities, allowing brands to target users based on geographic proximity, points of interest, and real-world behavior patterns. Advertisers can leverage Snap Map data to run location-based campaigns, promote local businesses, and reach audiences attending specific events or visiting particular venues. Snap Map has grown to become one of Snapchat's most-used features, with Snap Inc. reporting over 300 million monthly active users engaging with the map as of the early 2020s. It competes with location-sharing and discovery features from platforms like Google Maps, Apple Maps, and Meta's location tools, while also serving as a unique social layer on top of real-world geography that differentiates Snapchat in the social media landscape.