Snap Map

A leading location-based social discovery and advertising surface within one of the top social platforms among Gen Z and Millennial audiences in the US and globally.

Snap Map is a feature within Snapchat, developed and operated by Snap Inc., that was launched in June 2017. It allows users to share their real-time location on an interactive map with selected friends, and to explore publicly submitted Snaps from locations around the world through a 'heat map' of content called Our Story. The feature introduced the 'Actionmoji' — a personalized Bitmoji avatar that reflects the user's activity or status on the map — making location sharing more expressive and social. In the AdTech and marketing ecosystem, Snap Map has grown into a significant local discovery and advertising surface. Businesses can appear on the map as promoted places, and Snap has integrated local business listings, allowing brands to reach users based on geographic proximity and intent. This positions Snap Map as a competitor to Google Maps' local advertising and location-based features on platforms like Instagram and TikTok. Snap Map represents Snap Inc.'s broader push into location intelligence and local commerce, leveraging its predominantly Gen Z and Millennial user base. With over 350 million monthly active users on Snapchat as of recent reports, Snap Map serves as both a social utility and an emerging local advertising channel, enabling advertisers to target audiences with high geographic precision and contextual relevance.