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Brief
Mapbox

Mapbox

Provides highly customizable, developer-friendly mapping and location services with flexible APIs, enabling businesses to create branded map experiences and leverage location intelligence without dependency on major tech platforms.

mapbox.comSan Francisco, California, United StatesFounded 2010

Last updated May 11, 2026

Industry
Location Intelligence & Mapping Platform
Business Model
SaaS
Target Market
Enterprise and Mid-Market
Employee Count
501-1000
Funding
$627M
Revenue Range
$100M-$250M
API Available
Yes
Market Position

Leading independent mapping and location data platform provider, competing with Google Maps Platform and serving as a developer-focused alternative

Overview

Mapbox is a leading provider of location data and mapping platform services, offering developers customizable maps, navigation, search, and location-based tools through APIs and SDKs. Founded in 2010, the company powers location features for major applications across industries including ride-sharing, logistics, real estate, and gaming. While not a traditional AdTech company, Mapbox plays a significant role in the location-based advertising and marketing technology ecosystem by providing the underlying mapping infrastructure that enables geotargeting, location intelligence, and proximity-based advertising campaigns. Mapbox's platform is built on open-source technologies and offers extensive customization capabilities, allowing developers to create branded map experiences with real-time data integration. The company serves over 2.5 million registered developers and powers location features for applications used by hundreds of millions of people worldwide. Major customers include Meta, Snap, CNN, The Weather Channel, Instacart, and numerous Fortune 500 companies. Mapbox's technology enables advertisers and marketers to leverage precise location data for audience targeting, store locators, delivery tracking, and spatial analysis, making it an essential infrastructure provider in the location-based marketing technology stack.

Products & Features

Mapbox Maps

Customizable map tiles and vector maps with real-time data updates and styling capabilities

Mapbox Navigation

Turn-by-turn navigation SDK with traffic-aware routing and voice guidance

Mapbox Search

Geocoding and search APIs for address lookup and location discovery

Mapbox Vision

AR and computer vision SDK for augmented reality navigation experiences

Mapbox Studio

Visual map design tool for creating custom map styles and data visualization

Mapbox GL JS

JavaScript library for interactive, customizable vector maps on web

Mapbox Boundaries

Administrative and postal boundary data for location-based analysis

Mapbox Movement

Anonymized location analytics and movement data for urban planning and insights

Key Features
Highly customizable map styling and brandingReal-time traffic and routing dataGlobal coverage with detailed street-level dataCross-platform SDKs for iOS, Android, and webVector-based maps for smooth performanceOffline map capabilities3D terrain and building visualizationLive location tracking and geofencing
Use Cases
Ride-sharing and transportation appsFood delivery and logistics trackingReal estate property search and visualizationLocation-based social media featuresStore locators and proximity marketingFleet management and asset trackingGaming and augmented reality applicationsNews and weather visualizationUrban planning and smart city applicationsGeotargeted advertising campaigns
Customer Segments
Mobile app developersEnterprise software companiesAutomotive and mobility companiesLogistics and delivery servicesReal estate platformsMedia and publishing companiesRetail and e-commerceGovernment and public sector

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