Waze Ads

Leading in-navigation advertising platform integrated with Google's ad ecosystem, uniquely positioned to reach drivers with high-intent, proximity-based ads

Waze Ads is the advertising arm of the Waze GPS navigation platform, which leverages real-time traffic and location data to connect marketers with drivers at the precise moment they are making decisions about where to stop or visit.¹ As of 2025–2026, Waze Ads operates as part of the Google Ads ecosystem, giving advertisers access to Waze inventory through Performance Max campaigns that distribute ads automatically across multiple Google channels, including Search, YouTube, and Google Maps.¹ Ad formats available to marketers include branded map pins — also delivered as Promoted Places within Google Ads campaigns — search ads that surface a business during in-app queries, and takeover and arrow formats that display messaging when users are stationary or first open the app.¹ Targeting is powered by Google's machine learning, drawing on user behavior, location history, and real-time context, while a 2025 update introduced channel-level reporting inside Google Ads so advertisers can measure Waze's specific contribution within broader Performance Max campaigns.¹ The platform is particularly well suited to businesses that depend on local foot traffic, such as restaurants, retail stores, gas stations, car washes, and service providers.² Source 1: promodo.com — Advertising on Waze App: Everything You Need to Know Source 2: yourdigitalresource.com — Waze Ads | West Palm Beach Location-Based Advertising