Waze Ads

Leading navigation app advertising platform with unique driver-intent audience

Waze Ads is the advertising platform integrated within Waze, the community-based navigation app owned by Google. Launched to monetize Waze's massive user base of drivers, Waze Ads enables businesses to reach consumers when they're on the road and making real-time decisions about where to go. The platform offers location-based advertising solutions including branded pins, promoted search results, and zero-speed takeovers that appear when vehicles are stationary. As part of Google's advertising ecosystem, Waze Ads occupies a unique position in the AdTech landscape by focusing specifically on driver-intent marketing and local business discovery. The platform is particularly valuable for businesses with physical locations such as restaurants, gas stations, retail stores, and service providers looking to drive foot traffic. With over 150 million monthly active users globally, Waze Ads provides advertisers with access to a highly engaged audience in a contextually relevant moment—when they're actively navigating and making location-based decisions.