Lyft Media provides brands with access to a captive, mobile audience through location-based advertising across digital and physical touchpoints within the Lyft ecosystem, leveraging first-party data for targeted campaigns.
Last updated Feb 18, 2026
Leading rideshare advertising platform in North America, competing in the mobility and transit advertising space
Lyft Media is the advertising division of Lyft, Inc., one of the largest ridesharing platforms in North America. Launched to monetize Lyft's extensive network of riders and drivers, Lyft Media offers brands access to a captive, mobile audience through various advertising formats including in-app placements, branded ride experiences, and physical advertising displays mounted on vehicle rooftops. The platform leverages Lyft's first-party data and location intelligence to deliver targeted advertising campaigns to millions of riders across urban markets. As part of the broader out-of-home (OOH) and digital advertising ecosystem, Lyft Media competes in the rapidly growing mobility advertising space. The division provides advertisers with unique opportunities to reach consumers during their daily commutes and travels, offering both digital and physical touchpoints. With access to Lyft's substantial user base and trip data, the platform enables brands to execute location-based, contextually relevant campaigns that bridge digital and physical advertising experiences.
Digital ad placements within the Lyft mobile application, including banner ads, interstitials, and sponsored content shown to riders during booking and ride experiences
Physical digital displays mounted on top of Lyft vehicles that show branded content and advertisements to pedestrians and other drivers
Custom branded vehicle experiences including wrapped cars and in-vehicle activations for immersive brand experiences
Location-based and behavioral targeting capabilities using Lyft's first-party rider data and trip patterns