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Lyft Media

Lyft Media

Out-of-Home & Mobility Media AdvertisingRetailerlyft.com

Lyft Media is an advertising business unit of Lyft that has been built out over more than a year into a serious revenue-generating operation.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2022
HQ
San Francisco, California, United States
Parent
Lyft, Inc.
Connections
8

AI-drafted from public sources7 sources cited

At a glance

Employees
51-200
Funding
N/A
Stock
LYFT
3integrations4competitors1corporate family
Digital Out-of-HomeLocal AdvertisingLocation-Based Advertising

About

A growing mobility media network leveraging Lyft's rideshare platform to offer brands captive in-ride and app-based advertising inventory at national scale.

Lyft Media is an advertising business unit of Lyft that has been built out over more than a year into a serious revenue-generating operation. Through a deal with StackAdapt, a programmatic advertising firm, Lyft Media enables brands to serve hyper-local, real-time ads to Lyft riders while they are in transit. This arrangement allows marketers to place ads directly inside Lyft's app using advanced targeting tools and real-time delivery, with ads that are location-aware, context-sensitive, and timed to reach riders while in motion. With more than 40 million annual U.S. riders on the Lyft platform, Lyft Media is positioned as a media channel in its own right. Source 1: weissratings.com — Lyft’s Media Move Is No Side Hustle - Weiss Ratings

Business model

Media Network / Advertising Sales

Target market

Enterprise

What they offer

  • In-Car Tablet Ads

    Digital advertising displayed on tablets mounted in Lyft driver vehicles, reaching passengers during their ride.

  • Lyft App Advertising

    Sponsored placements and display ads served within the Lyft passenger mobile app at various points in the ride experience.

  • Vehicle Wraps

    Out-of-home advertising format where Lyft vehicles are wrapped with brand creative, providing mobile billboard exposure across city streets.

  • Rooftop Displays

    Digital or static rooftop signage on Lyft vehicles offering additional out-of-home brand visibility in urban markets.

Key features

Captive in-ride audience engagementFirst-party rideshare and location data targetingMulti-format inventory: in-car, in-app, and out-of-homeNational scale across major U.S. and Canadian marketsContextual and geo-based ad targetingBrand safety in a controlled rideshare environment

Use cases

Brand awareness campaigns targeting urban commutersEntertainment and streaming service promotions to captive ridersLocation-based advertising near points of interest or eventsConsumer goods sampling and awareness during ridesFinancial services and travel brand outreach to mobile audiences

Customer segments

National brand advertisersEntertainment and streaming companiesConsumer packaged goods brandsFinancial services companiesTravel and hospitality brandsMedia agencies and holding companies

Tech & specs

Technology stack

In-vehicle tablet hardware and softwareMobile app ad serving (iOS and Android)First-party data and audience segmentation platformLocation and trip data analytics

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 2022 · Founded
Connection details
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