Lyft, Inc.

One of the two dominant ride-share advertising networks in North America, competing directly with Uber Advertising, with a differentiated multi-format physical and digital media offering

Lyft, Inc. is a leading American ride-sharing and mobility company founded in 2012 and publicly traded on Nasdaq (LYFT). Beyond its core transportation business, Lyft has built a significant advertising platform — Lyft Media — that monetizes the end-to-end rider journey across multiple physical and digital touchpoints. With tens of millions of active riders annually, Lyft Media offers brands a captive, high-dwell-time audience at scale, spanning in-app advertising, in-car tablet screens, on-car rooftop digital billboards, and bikeshare station displays across major U.S. and Canadian markets. Lyft Media positions itself as a first-party data-driven out-of-home (OOH) and in-app advertising network, leveraging Lyft's rich mobility data — including trip origin/destination, time of day, and rider demographics — to enable precise audience targeting and measurement. This combination of physical media (rooftop screens, tablets) and digital in-app inventory makes Lyft Media a unique player at the intersection of DOOH (Digital Out-of-Home), mobility media, and programmatic advertising. In the AdTech ecosystem, Lyft Media competes with other ride-share and mobility media networks such as Uber Advertising, as well as traditional DOOH players like Outfront Media and Lamar. Its competitive edge lies in its closed-loop attribution capabilities — connecting ad exposure to real-world trips and purchase behavior — and its ability to reach consumers in a highly contextual, location-aware moment. Lyft has also partnered with programmatic platforms to make its inventory accessible to agency and brand buyers at scale.