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Brief
StackAdapt

StackAdapt

Programmatic Advertisingstackadapt.com

StackAdapt is a programmatic advertising technology company recognized as one of the fastest-growing ad buying platforms and a leading provider of multi-channel paid ad solutions.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 12, 2026

Founded
2014
HQ
Toronto, Ontario, Canada
Connections
78

AI-drafted from public sources8 sources cited

At a glance

Employees
1001-5000
Funding
$235M
Revenue
$100M–$500M
Stock
N/A
21integrations22competitors

About

One of the fastest-growing independent self-serve DSPs, consistently top-rated on G2, with strong traction among independent agencies and performance marketers

StackAdapt is a programmatic advertising technology company recognized as one of the fastest-growing ad buying platforms and a leading provider of multi-channel paid ad solutions. Operating as a self-serve platform, it distributes and promotes content through real-time, data-driven audience targeting across formats including native, display, video, and connected TV, enabling advertisers and marketers to create and manage multi-channel campaigns with tools for audience targeting, publisher access, and creative optimization. Key capabilities include advanced targeting that draws on behavioral data, demographics, and content preferences, alongside real-time reporting, dynamic retargeting, and machine learning optimization to improve ad delivery efficiency. The platform integrates third-party data segments from providers such as Acxiom and Bombora, supporting targeting by location, industry, job function, and job title. The company's product has evolved toward a unified, AI-enabled marketing solution that incorporates paid media, first-party data, email, and intelligent automation. Founded in 2014 in Toronto, Canada by Ildar Shar, Vitaly Pecherskiy, and Yang Han, StackAdapt now operates with a global team of more than 1,200 members serving clients around the world. Source 1: stackadapt.com — About Us Source 2: kunocreative.com — What is StackAdapt? Overview & Usage Explained Source 3: webcatalog.io — StackAdapt - Desktop App for Mac & Windows Source 4: summitpartners.com — Summit Partners | Companies | StackAdapt

Business model

SaaS / Self-Serve DSP (Usage-based)

Target market

Mid-Market and Enterprise agencies and brands

What they offer

  • Demand-Side Platform (DSP)

    Core self-serve programmatic buying platform for planning, executing, and optimizing digital ad campaigns across multiple channels and formats.

  • Native Advertising

    In-feed and content-recommendation native ad placements across premium publisher networks.

  • Display Advertising

    Programmatic display ad buying with advanced audience targeting and real-time bidding.

  • Video Advertising

    Instream and outstream video ad formats across desktop, mobile, and OTT/CTV environments.

  • Connected TV (CTV)

    Programmatic ad delivery on connected TV and OTT streaming platforms with precise audience targeting.

  • Audio Advertising

    Programmatic audio ad placements across streaming music and podcast platforms.

  • Digital Out-of-Home (DOOH)

    Programmatic buying of digital out-of-home inventory integrated into multi-channel campaigns.

  • In-Game Advertising

    Ad placements within mobile and desktop gaming environments.

  • StackAdapt Analytics

    Real-time reporting and attribution dashboards providing deep campaign performance insights.

  • Audience Targeting & Segmentation

    AI-powered audience building using first-party, third-party, and contextual data signals.

Key features

Self-serve programmatic buying interfaceAI and machine learning bid optimizationMulti-channel campaign management (native, display, video, CTV, audio, DOOH, in-game)Contextual targeting and cookieless solutionsFirst-party data activation and audience segmentationReal-time reporting and attributionPredictive audience modelingCross-device targetingBrand safety and fraud prevention toolsLookalike audience creation

Use cases

Programmatic brand awareness campaigns across display and videoPerformance-driven direct response campaignsAgency multi-client campaign managementConnected TV and OTT audience targetingRetargeting and prospecting using first-party dataCross-channel attribution and measurementCookieless and contextual advertising strategiesIn-game advertising for gaming audience reachAudio advertising on streaming platformsDOOH campaign integration with digital media buys

Customer segments

Independent digital advertising agenciesPerformance marketing agenciesEnterprise brands with in-house programmatic teamsMid-market brandsMedia buying teamsPolitical and advocacy advertisersHealthcare and pharmaceutical advertisersRetail and e-commerce brands

Tech & specs

Technology stack

Machine learning and AI for bid optimizationReal-time bidding (RTB) infrastructureBig data processing and analyticsCloud-based SaaS architectureContextual intelligence engineFirst-party data management and activationCross-device identity resolution

Security & compliance

GDPRCCPAIAB standards complianceBrand safety tools (IAS, DoubleVerify integrations)SOC 2

Deployment

Cloud

API

Yes

Corporate history
  1. 2014 · Founded
Connection details
See alternatives to StackAdapt See integrations with StackAdapt (21)

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