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StackAdapt

StackAdapt

Programmatic Advertisingstackadapt.com

StackAdapt provides agencies and brands with a powerful, easy-to-use self-serve DSP that leverages AI and machine learning to optimize multi-channel programmatic campaigns and deliver superior ROI.

Last updated Jun 23, 2026 by ATDb automated enrichment · Connections updated Jun 24, 2026

Founded
2014
HQ
Toronto, Ontario, Canada
Connections
61

At a glance

Employees
1001-5000
Funding
$235M
Revenue
$200M-$500M
Stock
N/A
22integrations17competitors1partners

About

One of the fastest-growing independent self-serve DSPs, known for ease of use, strong native advertising, and multi-channel programmatic capabilities

StackAdapt is a leading self-serve programmatic advertising platform founded in 2014 and headquartered in Toronto, Canada. The platform empowers digital marketers, agencies, and brands to run highly targeted campaigns across native, display, video, connected TV (CTV), audio, in-game, and digital out-of-home (DOOH) channels. StackAdapt is widely recognized for its intuitive user interface, powerful machine learning algorithms, and robust audience targeting capabilities that help advertisers maximize campaign performance and ROI. StackAdapt has established itself as a strong mid-market and enterprise-focused DSP (Demand-Side Platform), competing with larger players like The Trade Desk and DV360 while differentiating through ease of use, responsive customer support, and competitive pricing. The platform integrates with major data providers, DMPs, and measurement partners, offering a comprehensive ecosystem for programmatic buying. Its native advertising capabilities in particular have been a standout offering since the company's early days. The company has experienced rapid growth, consistently ranking highly on G2 and other software review platforms for customer satisfaction. StackAdapt serves thousands of agencies and brands across North America and internationally, and has raised significant venture funding to fuel its product development and global expansion. It is considered one of the fastest-growing independent DSPs in the industry.

Business model

SaaS / Usage-based (DSP)

Target market

Mid-Market and Enterprise

What they offer

  • Demand-Side Platform (DSP)

    Core self-serve programmatic buying platform for planning, executing, and optimizing digital ad campaigns across multiple channels

  • Native Advertising

    In-feed and content recommendation native ad formats across premium publisher inventory

  • Display Advertising

    Programmatic display banner campaigns with advanced audience targeting

  • Video Advertising

    Pre-roll, mid-roll, and outstream video ad placements across web and app environments

  • Connected TV (CTV)

    Programmatic ad buying on connected TV and OTT streaming platforms

  • Audio Advertising

    Programmatic audio ads across streaming music and podcast platforms

  • In-Game Advertising

    Ad placements within mobile and desktop gaming environments

  • Digital Out-of-Home (DOOH)

    Programmatic buying of digital out-of-home inventory including billboards and screens

  • StackAdapt Audiences

    First- and third-party audience targeting, lookalike modeling, and contextual targeting tools

  • Reporting & Analytics

    Real-time campaign reporting, attribution, and performance analytics dashboard

Key features

AI and machine learning-powered campaign optimizationSelf-serve intuitive campaign management interfaceMulti-channel campaign execution from a single platformAdvanced audience segmentation and lookalike modelingContextual targeting capabilitiesReal-time bidding (RTB) and private marketplace (PMP) dealsCross-device targeting and trackingDynamic creative optimization (DCO)Robust third-party data integrationsDetailed real-time reporting and attribution

Use cases

Agency programmatic campaign management for multiple clientsBrand awareness campaigns via CTV and videoPerformance-driven native advertising campaignsRetargeting and prospecting for e-commerce brandsB2B audience targeting and account-based marketingPolitical and advocacy advertisingMulti-channel attribution and measurementAudience extension for publishers

Customer segments

Independent digital advertising agenciesFull-service marketing agenciesIn-house brand marketing teamsPerformance marketing teamsPolitical advertising campaignsMid-market and enterprise brandsMedia buying teams

Tech & specs

Technology stack

Machine learning and AI optimization algorithmsReal-time bidding (RTB) infrastructureCloud-based SaaS architectureBig data processing and analyticsAPI integrations with DMPs and CDPsThird-party data marketplace integrations

Security & compliance

SOC 2GDPRCCPAIAB TCF 2.0

Deployment

Cloud

API

Yes

Corporate history
  1. 2014 · Founded
Connection details
See alternatives to StackAdapt See integrations with StackAdapt (22)

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