Skip to content
Brief
StackAdapt

StackAdapt

StackAdapt provides agencies and brands with a powerful, easy-to-use self-serve DSP that leverages AI and machine learning to optimize multi-channel programmatic campaigns and deliver superior ROI.

stackadapt.comToronto, Ontario, CanadaFounded 2014

Last updated May 22, 2026 by ATDb automated enrichment · Connections updated May 25, 2026

Industry
Programmatic Advertising / Demand-Side Platform (DSP)
Business Model
SaaS / Usage-based (DSP)
Target Market
Mid-Market and Enterprise
Employee Count
1001-5000
Funding
$235M
Revenue Range
$200M-$500M
Stock Symbol
N/A
API Available
Yes
Market Position

One of the fastest-growing independent self-serve DSPs, known for ease of use, strong native advertising, and multi-channel programmatic capabilities

Overview

StackAdapt is a leading self-serve programmatic advertising platform founded in 2014 and headquartered in Toronto, Canada. The platform empowers digital marketers, agencies, and brands to run highly targeted campaigns across native, display, video, connected TV (CTV), audio, in-game, and digital out-of-home (DOOH) channels. StackAdapt is widely recognized for its intuitive user interface, powerful machine learning algorithms, and robust audience targeting capabilities that help advertisers maximize campaign performance and ROI. StackAdapt has established itself as a strong mid-market and enterprise-focused DSP (Demand-Side Platform), competing with larger players like The Trade Desk and DV360 while differentiating through ease of use, responsive customer support, and competitive pricing. The platform integrates with major data providers, DMPs, and measurement partners, offering a comprehensive ecosystem for programmatic buying. Its native advertising capabilities in particular have been a standout offering since the company's early days. The company has experienced rapid growth, consistently ranking highly on G2 and other software review platforms for customer satisfaction. StackAdapt serves thousands of agencies and brands across North America and internationally, and has raised significant venture funding to fuel its product development and global expansion. It is considered one of the fastest-growing independent DSPs in the industry.

Products & Features

Demand-Side Platform (DSP)

Core self-serve programmatic buying platform for planning, executing, and optimizing digital ad campaigns across multiple channels

Native Advertising

In-feed and content recommendation native ad formats across premium publisher inventory

Display Advertising

Programmatic display banner campaigns with advanced audience targeting

Video Advertising

Pre-roll, mid-roll, and outstream video ad placements across web and app environments

Connected TV (CTV)

Programmatic ad buying on connected TV and OTT streaming platforms

Audio Advertising

Programmatic audio ads across streaming music and podcast platforms

In-Game Advertising

Ad placements within mobile and desktop gaming environments

Digital Out-of-Home (DOOH)

Programmatic buying of digital out-of-home inventory including billboards and screens

StackAdapt Audiences

First- and third-party audience targeting, lookalike modeling, and contextual targeting tools

Reporting & Analytics

Real-time campaign reporting, attribution, and performance analytics dashboard

Key Features
AI and machine learning-powered campaign optimizationSelf-serve intuitive campaign management interfaceMulti-channel campaign execution from a single platformAdvanced audience segmentation and lookalike modelingContextual targeting capabilitiesReal-time bidding (RTB) and private marketplace (PMP) dealsCross-device targeting and trackingDynamic creative optimization (DCO)Robust third-party data integrationsDetailed real-time reporting and attribution
Use Cases
Agency programmatic campaign management for multiple clientsBrand awareness campaigns via CTV and videoPerformance-driven native advertising campaignsRetargeting and prospecting for e-commerce brandsB2B audience targeting and account-based marketingPolitical and advocacy advertisingMulti-channel attribution and measurementAudience extension for publishers
Customer Segments
Independent digital advertising agenciesFull-service marketing agenciesIn-house brand marketing teamsPerformance marketing teamsPolitical advertising campaignsMid-market and enterprise brandsMedia buying teams

Explore further

3 views