77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate

New research from B2B agency Ledger Bennett, part of Havas Media Network, and AI advertising and orchestration platform StackAdapt reveals widespread dissatisfaction with the modern B2B RFP process, with 77% of marketers saying AI-related questions are not being asked rigorously [...] The post 77% of B2B Marketers Say AI Scrutiny in RFPs is Inadequate appeared first on ExchangeWire.com.

Last updated Jun 17, 2026 by ATDb automated enrichment