Skip to content
Brief
Experian

Experian

Data & Identityexperian.com

Experian provides organizations with unparalleled access to consumer and business data, analytics, and identity tools that power smarter lending decisions, fraud prevention, and precision marketing at global scale.

Last updated Aug 5, 2026 by ATDb automated enrichment

Founded
1996
HQ
Dublin, Leinster, Ireland
Connections
59

At a glance

Employees
10001+
Funding
public
Revenue
$6B+
Stock
EXPN
42integrations2corporate family1acquisitions

About

One of the three largest global credit bureaus and a leading provider of consumer data, identity resolution, and marketing audience solutions

Experian is one of the world's largest information services companies, operating across more than 30 countries and serving clients in financial services, retail, telecommunications, healthcare, and government sectors. Founded from the merger of TRW Information Systems and CCN Group, Experian has grown into a comprehensive data and analytics powerhouse with three core business segments: Credit Services, Decision Analytics, and Marketing Services. Its credit bureau operations collect and maintain data on hundreds of millions of consumers and businesses globally, making it a foundational infrastructure provider for the lending ecosystem. In the AdTech and marketing ecosystem, Experian Marketing Services plays a significant role by offering audience data, identity resolution, data onboarding, and cross-channel targeting capabilities. Its ConsumerView database and Experian Audiences products enable advertisers and agencies to reach highly segmented consumer audiences across digital and offline channels. The company's identity graph and data connectivity tools help brands link first-party data to broader audiences, supporting personalized marketing at scale while navigating privacy regulations. Experian is publicly traded on the London Stock Exchange and consistently ranks among the top global data and analytics companies. With a workforce of over 10,000 employees and revenues exceeding $6 billion annually, Experian's scale, proprietary data assets, and regulatory expertise give it durable competitive advantages. Its position at the intersection of credit data, identity, and marketing data makes it uniquely influential in both financial services and the broader data-driven advertising industry.

Business model

Data & Analytics / SaaS

Target market

Enterprise

What they offer

  • Experian Credit Bureau

    Comprehensive consumer and business credit reporting and scoring services used by lenders and financial institutions worldwide.

  • Experian Audiences

    Pre-built and custom audience segments derived from Experian's ConsumerView database for digital and offline advertising targeting.

  • ConsumerView

    A massive consumer marketing database containing demographic, behavioral, and lifestyle data on hundreds of millions of U.S. consumers.

  • Experian Identity Graph

    A cross-device and cross-channel identity resolution solution that links consumer identifiers across online and offline touchpoints.

  • PowerCurve

    A decision management platform enabling automated credit decisioning, risk scoring, and customer lifecycle management.

  • Experian Data Onboarding

    Tools that help brands connect offline CRM data to digital advertising platforms for targeted campaign activation.

  • Fraud & Identity Solutions

    Products including Hunter and CrossCore that detect and prevent identity fraud across financial and digital channels.

  • Experian Boost

    A consumer-facing product that allows individuals to improve their credit scores by adding utility and telecom payment history.

  • Ascend Intelligence Services

    AI and machine learning-powered analytics platform for credit risk modeling and decisioning.

  • Experian Health

    Data and analytics solutions tailored for healthcare providers, payers, and revenue cycle management.

Key features

Access to one of the world's largest consumer and business credit databasesIdentity resolution and cross-device graph capabilitiesAudience segmentation and data onboarding for digital advertisingAI/ML-powered credit risk and decisioning analyticsFraud detection and identity verification at scaleGlobal data coverage across 30+ countriesReal-time credit decisioning APIsConsumer credit monitoring and financial wellness tools

Use cases

Consumer credit scoring and lending decisioningDigital audience targeting and programmatic advertisingIdentity resolution and data onboarding for marketersFraud prevention and identity verificationCustomer acquisition and pre-screening for financial productsRisk-based pricing and portfolio managementHealthcare revenue cycle and eligibility verificationPersonalized financial product marketing

Customer segments

Banks and financial institutionsMortgage lendersAuto lendersRetailers and e-commerce companiesInsurance companiesTelecommunications providersHealthcare organizationsAdvertising agencies and brandsGovernment agenciesFintech companies

Tech & specs

Technology stack

Cloud infrastructure (AWS, Azure)Machine learning and AI modelingBig data processing (Hadoop, Spark)RESTful APIsData warehousing and ETL pipelinesIdentity graph technologyReal-time decisioning engines

Security & compliance

FCRA (Fair Credit Reporting Act)GDPRCCPASOC 2ISO 27001PCI DSSHIPAA (Health division)

Deployment

CloudOn-premiseHybridAPI-based

API

Yes

Corporate history
  1. 1996 · Founded
  2. 2020Absorbed Tapad3 sources
Connection details
View Experian’s full portfolio (2) See integrations with Experian (42) See acquisitions by Experian (1)

Explore further

4 views