Experian
Experian provides organizations with authoritative consumer and business data, analytics, and identity solutions that power smarter credit, fraud, and marketing decisions at scale.
Last updated May 14, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026
- Industry
- Data & Identity / Audience Intelligence
- Business Model
- Data & Analytics Services
- Target Market
- Enterprise
- Employee Count
- 10001+
- Funding
- public
- Revenue Range
- $6B–$7B annually
- Stock Symbol
- EXPN
- Parent Company
- Experian plc
- API Available
- Yes
One of the top three global credit bureaus and a major provider of consumer data, identity resolution, and marketing analytics for enterprise clients worldwide.
Experian is one of the world's largest information services companies, operating across credit reporting, fraud prevention, identity verification, decision analytics, and marketing services. Headquartered in Dublin, Ireland, with major operational hubs in the UK and US, Experian serves clients across financial services, retail, automotive, healthcare, and telecommunications. Its core credit bureau business aggregates data on hundreds of millions of consumers and businesses globally, enabling lenders and organizations to make informed credit and risk decisions. In the AdTech and marketing ecosystem, Experian Marketing Services is a significant player, offering audience data, identity resolution, and data onboarding capabilities. Its ConsumerView database and cross-channel identity graph allow marketers to target, segment, and measure audiences across digital and offline channels. Experian's Tapad acquisition (later divested) and its ongoing identity solutions underscore its commitment to the digital advertising space, where it competes with other data brokers and identity resolution providers. Experian's competitive moat lies in its proprietary credit and consumer data assets, global scale, and deep regulatory expertise. The company serves thousands of enterprise clients and has expanded into consumer-facing products like credit monitoring and identity protection. With revenues exceeding $6 billion annually and a presence in over 30 countries, Experian is a foundational data infrastructure provider for both financial services and the broader marketing and advertising technology industry.
Experian CreditBureau
Core consumer and commercial credit reporting and scoring services used by lenders and financial institutions globally.
Experian Marketing Services
Audience data, segmentation, and identity resolution tools enabling marketers to target and measure consumers across channels.
ConsumerView
A comprehensive consumer data database with demographic, behavioral, and lifestyle attributes for audience targeting and analytics.
Experian CrossCore
A unified fraud and identity platform that connects multiple data sources and decision tools to manage risk across the customer lifecycle.
Experian Boost
A consumer-facing product that allows individuals to add utility and telecom payment history to their credit file to potentially improve their credit score.
Experian PowerCurve
A decision management platform enabling businesses to automate and optimize credit and risk decisions using analytics and machine learning.
Experian Aperture Data Studio
A data quality and management platform that helps organizations cleanse, enrich, and govern their data assets.
Experian Identity Graph
A cross-device and cross-channel identity resolution solution linking consumer identities across online and offline touchpoints for marketing and fraud use cases.
Experian Hunter
A fraud detection solution using shared intelligence networks to identify and prevent application fraud.
Experian Ascend
An analytics sandbox and platform providing access to Experian's credit data for model development, testing, and benchmarking.