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Krystal Olivieri

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Krystal Olivieri is Chief Strategy Officer for Experian Marketing Services, working across technology, data, media, and marketing. She previously spent six years at GroupM — including as Global Chief Innovation Officer and CEO of Choreograph North America — and earlier led global data partnerships at Xaxis. She is an AdWeek 50 and Mediapost All-Star honoree.

Last updated Jun 6, 2026 by the ATDb Editorial Team · Connections updated Sep 28, 2026

Role
Chief Strategy Officer, Experian Marketing Services
Company
Experian
Based
New York, New York, United States
Connections
2

AI-drafted from public sources4 sources cited

Years in industry
15 years

Bio

Krystal Olivieri is Chief Strategy Officer for Experian Marketing Services, working across technology, data, media, and marketing. She previously spent six years at GroupM — including as Global Chief Innovation Officer and CEO of Choreograph North America — and earlier led global data partnerships at Xaxis. She is an AdWeek 50 and Mediapost All-Star honoree.

Career

  • director of business strategy and partnerships

    Xaxis · From 2015

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Brand SafetyAd VerificationProgrammatic AdvertisingDigital Media QualityAd Fraud PreventionData Management PlatformsAudience TargetingAd Measurement

Speaking topics

Brand Safety and Digital Media QualityAd Verification and Fraud PreventionProgrammatic Advertising AccountabilityData-Driven Advertising Strategy

Recognition

Notable achievements

  • Serves as Global Chief Revenue Officer at Integral Ad Science, overseeing worldwide revenue strategy and sales for a publicly traded ad verification leader
  • Built extensive cross-ecosystem expertise spanning data platforms, programmatic advertising, and ad measurement through senior roles at Oracle Data Cloud and IAS
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