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Krystal Olivieri

Operator

Krystal Olivieri is Chief Strategy Officer for Experian Marketing Services, working across technology, data, media, and marketing. She previously spent six years at GroupM — including as Global Chief Innovation Officer and CEO of Choreograph North America — and earlier led global data partnerships at Xaxis. She is an AdWeek 50 and Mediapost All-Star honoree.

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Chief Strategy Officer, Experian Marketing Services
Company
Experian
Based
New York, New York, United States
Connections
2
Years in industry
15 years

Bio

Krystal Olivieri is Chief Strategy Officer for Experian Marketing Services, working across technology, data, media, and marketing. She previously spent six years at GroupM — including as Global Chief Innovation Officer and CEO of Choreograph North America — and earlier led global data partnerships at Xaxis. She is an AdWeek 50 and Mediapost All-Star honoree.

Career

  • Global Chief Innovation Officer

    GroupM · 2021–2023

  • CEO, North America (Choreograph)

    GroupM · 2023

  • SVP, Global Data Strategy & Partnerships

    GroupM · 2019–2021

  • Director, Business Strategy & Partnerships

    Xaxis · 2017–2019

  • Supervisor, Global Business Development

    Omnicom Media Group · 2014–2015

Expertise & education

Expertise

Brand SafetyAd VerificationProgrammatic AdvertisingDigital Media QualityAd Fraud PreventionData Management PlatformsAudience TargetingAd Measurement

Speaking topics

Brand Safety and Digital Media QualityAd Verification and Fraud PreventionProgrammatic Advertising AccountabilityData-Driven Advertising Strategy

Recognition

Notable achievements

  • Serves as Global Chief Revenue Officer at Integral Ad Science, overseeing worldwide revenue strategy and sales for a publicly traded ad verification leader
  • Built extensive cross-ecosystem expertise spanning data platforms, programmatic advertising, and ad measurement through senior roles at Oracle Data Cloud and IAS
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