Ampersand

Leading cable TV advertising sales organization representing major MSOs with advanced audience targeting capabilities

Ampersand is a leading television advertising sales and technology company that represents a portfolio of major cable networks and provides advanced advertising solutions for both linear and streaming TV. The company operates as a joint venture owned by Comcast, Charter Communications, and Cox Communications, serving as their unified advertising sales platform. Ampersand combines extensive reach across cable households with sophisticated audience targeting capabilities, enabling advertisers to plan, execute, and measure campaigns across traditional TV and connected TV (CTV) environments. The company provides a comprehensive suite of advertising products and services, including national cable advertising sales, advanced audience targeting using set-top box data and viewership insights, and cross-platform measurement solutions. Ampersand's technology platform leverages first-party data from its parent companies' millions of subscribers to deliver more precise audience segmentation and campaign optimization. The company serves advertisers and agencies seeking to reach specific audiences at scale across the evolving TV landscape. As a subsidiary of three major cable operators, Ampersand holds a significant position in the TV advertising ecosystem, representing substantial inventory and household reach. The company continues to evolve its offerings to address the convergence of linear and streaming TV advertising, providing unified buying solutions and measurement capabilities that bridge traditional and digital video advertising approaches.