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Ampersand

Ampersand

TV AdvertisingCo-ownedampersand.tv

Ampersand gives advertisers unified access to premium TV inventory across cable and streaming, powered by first-party viewership data from Comcast, Charter, and Cox to enable precise audience targeting and cross-screen measurement at scale.

Latest · Ampersand Partners with Fandango and Kochava to Deliver Closed-Loop TV-to-Ticket Sales Solution for Theatrical Marketing· Jun 2

Last updated Jun 28, 2026 by ATDb automated enrichment · Connections updated Jun 28, 2026

Founded
1999
HQ
New York, New York, United States
Connections
15

At a glance

Employees
201-500
Revenue
$200M-$500M
9integrations3co-owned by
Connected TV PlatformVerification & MeasurementProgrammatic Platform

About

One of the largest addressable and advanced TV advertising platforms in the U.S., uniquely positioned through joint ownership by major cable MSOs with access to tens of millions of household viewership data points.

Ampersand is a leading data-driven TV advertising sales and technology company co-owned by three of the largest U.S. cable operators — Comcast, Charter Communications, and Cox Communications. Originally operating as NCC Media, the company rebranded to Ampersand in 2019 to reflect its evolved focus on advanced TV advertising solutions. Ampersand provides advertisers with unified access to premium TV inventory across linear cable, video-on-demand, and streaming platforms, leveraging one of the largest sets of TV viewership data in the industry derived from its owners' combined subscriber bases.

Business model

Marketplace / Managed Service

Target market

Enterprise

What they offer

  • Audience Targeting Platform

    Data-driven audience segmentation using first-party viewership data from Comcast, Charter, and Cox subscriber households for precise TV ad targeting.

  • Cross-Screen Planning

    Tools enabling advertisers to plan campaigns across linear TV, VOD, and streaming inventory in a unified workflow.

  • Addressable TV Advertising

    Household-level addressable advertising capabilities delivered through cable operator infrastructure.

  • Campaign Measurement & Attribution

    Cross-screen measurement solutions to track reach, frequency, and business outcomes for TV campaigns.

  • Local & National Inventory Access

    Unified access to local, regional, and national cable TV advertising inventory across participating MSO footprints.

Key features

Access to 85M+ TV households via MSO ownershipFirst-party viewership data at scaleAddressable TV advertising at the household levelCross-screen campaign planning and activationUnified linear and streaming inventoryAdvanced audience segmentationCross-screen reach and frequency measurementLocal, regional, and national campaign support

Use cases

National brand TV advertising with audience-based targetingLocal and regional TV campaign activation across cable marketsAddressable TV campaigns targeting specific household segmentsCross-screen reach extension from linear to streamingTV campaign measurement and attribution to business outcomesPolitical advertising across cable TV markets

Customer segments

National brand advertisersRegional and local advertisersMedia agencies and buying groupsPolitical campaign advertisersDirect response advertisersAutomotive advertisersRetail advertisers

Tech & specs

Technology stack

First-party MSO viewership data infrastructureAudience data management platform (DMP)Programmatic TV buying technologyCross-screen measurement and attribution toolsAd decisioning and trafficking systemsData clean room capabilities

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Explore further

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