Ampersand

Leading cable TV advertising aggregator representing major cable operators

Ampersand is a television advertising sales and technology company that represents a significant portfolio of cable television networks. Formed in 2019 through the combination of the advertising sales divisions of Comcast, Cox Media, and Charter Communications (Spectrum Reach), Ampersand provides advertisers with access to premium cable TV inventory and advanced advertising capabilities. The company operates as a unified platform that aggregates cable TV advertising inventory across multiple major cable operators, making it one of the largest players in the cable TV advertising space. Ampersand focuses on modernizing television advertising through data-driven targeting and measurement capabilities. The company offers both linear TV and addressable TV advertising solutions, enabling advertisers to reach specific audiences across traditional cable television and more targeted, household-level campaigns. With access to approximately 60 million households through its parent companies' cable systems, Ampersand serves as a critical bridge between traditional TV advertising and the more data-driven, programmatic approaches common in digital advertising. The company plays a significant role in the convergence of traditional TV and digital advertising technologies.