Ampersand

Leading data-driven TV advertising sales and technology company jointly owned by the three largest U.S. cable operators, offering unmatched scale in addressable and audience-based TV buying.

Ampersand is a collaborative TV advertising platform and sales organization co-owned by three of the largest U.S. cable operators — Comcast, Charter Communications, and Cox Communications. Originally known as NCC Media, the company rebranded to Ampersand in 2019 to reflect its evolution from a traditional cable TV ad sales house into a modern, data-driven television advertising company. Ampersand provides advertisers and agencies with unified access to premium TV inventory across its owner networks, enabling audience-based buying at a scale that rivals national broadcast networks. At its core, Ampersand leverages aggregated set-top box and viewership data from its parent companies — representing tens of millions of U.S. households — to power advanced audience targeting, cross-screen planning, and campaign measurement. This proprietary data asset distinguishes Ampersand from traditional TV rep firms and positions it as a serious competitor in the converged TV advertising space, where linear TV and streaming inventory are increasingly bought and measured together. The platform supports both local and national advertisers seeking to reach specific audience segments across cable, VOD, and addressable TV environments. Ampersand operates as a subsidiary of its three cable parent companies and serves as a critical infrastructure layer for TV advertising in the U.S. market. Its technology and data capabilities allow brands to move beyond traditional demographic-based TV buying toward outcomes-based and addressable campaigns, making it a significant player in the ongoing transformation of television advertising toward digital-like precision and accountability.