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Brief
Cox Media

Cox Media

Local Media & AdvertisingBrand· part of Cox Communicationscoxmedia.com

Cox Media delivers advertisers access to local audiences at scale through a combination of owned TV and radio broadcast stations and digital advertising solutions, enabling full-funnel campaigns in targeted geographic markets.

Last updated Jun 22, 2026 by ATDb automated enrichment · Connections updated Jun 22, 2026

Founded
2008
HQ
Atlanta, Georgia, United States
Connections
8

At a glance

Employees
1001-5000
Revenue
$500M-$1B
7integrations1corporate family

About

Leading local media company with multi-platform broadcast and digital advertising capabilities across major U.S. markets

Cox Media is a subsidiary of Cox Enterprises that operates as a comprehensive local media and advertising platform across the United States. The company owns and operates television and radio broadcast stations in multiple markets, providing advertisers with access to highly engaged local audiences through both traditional broadcast and digital channels. Cox Media's portfolio spans major U.S. markets, giving it significant reach for local and regional advertising campaigns. In the AdTech ecosystem, Cox Media offers a suite of digital advertising solutions including targeted display, video, streaming audio, and connected TV advertising alongside its traditional broadcast inventory. The company leverages first-party audience data from its owned-and-operated properties to enable more precise targeting for advertisers seeking to reach consumers in specific geographic markets. This combination of broadcast heritage and digital capabilities positions Cox Media as a full-funnel advertising partner for local and national brands. Cox Media competes in the local media and advertising space against other broadcast groups, digital-only platforms, and local marketing services companies. Its competitive differentiation lies in the trusted local brand equity of its stations, the breadth of its multi-platform inventory, and the backing of Cox Enterprises, one of the largest private media and technology conglomerates in the United States. The company serves advertisers ranging from small local businesses to large national brands seeking localized reach.

Business model

Media & Advertising

Target market

SMB, Mid-Market, Enterprise

What they offer

  • Local TV Advertising

    Broadcast television advertising across Cox Media-owned stations in major U.S. markets

  • Radio Advertising

    AM/FM radio advertising on Cox Media-owned stations reaching local audiences

  • Digital Display & Video

    Targeted digital display and video advertising across web and mobile platforms

  • Connected TV (CTV) Advertising

    Streaming and over-the-top video advertising solutions for reaching cord-cutters

  • Streaming Audio

    Digital audio advertising on streaming platforms and owned digital radio properties

  • Audience Targeting

    First-party and third-party data-driven audience targeting for more precise ad delivery

Key features

Multi-platform local advertising (TV, radio, digital)First-party audience data from owned-and-operated propertiesGeographic market targeting across major U.S. metrosConnected TV and streaming audio inventoryIntegrated campaign management across channelsLocal market expertise and brand trust

Use cases

Local business advertising to drive foot traffic and brand awarenessNational brand localization campaigns in specific U.S. marketsPolitical advertising targeting local and regional audiencesAutomotive dealer advertising across broadcast and digitalHealthcare and retail advertising with geographic targetingFull-funnel campaigns combining broadcast reach with digital retargeting

Customer segments

Local and regional businessesNational brands seeking local market presencePolitical campaigns and advocacy groupsAutomotive dealers and groupsHealthcare providersRetail advertisers

Tech & specs

Technology stack

Programmatic advertising platformsDigital audience managementAd serving technologyCTV/OTT delivery infrastructureData management and analytics platforms

Security & compliance

CCPAGDPR

Deployment

CloudManaged Service

API

Limited

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