Spectrum Reach

Leading cable advertising sales organization with extensive reach across Charter Communications' footprint

Spectrum Reach is the advertising sales division of Charter Communications, one of the largest cable operators in the United States. The company provides multi-screen advertising solutions that combine traditional linear TV advertising with digital and advanced advertising capabilities across cable, broadcast, on-demand, mobile, and online platforms. Spectrum Reach serves as a comprehensive media partner for local, regional, and national advertisers, offering data-driven targeting, creative services, and campaign management tools. As part of Charter Communications' infrastructure, Spectrum Reach has access to extensive viewership data and a massive footprint covering millions of households across 41 states. The company positions itself as a bridge between traditional TV advertising and modern programmatic digital advertising, offering advertisers the ability to reach audiences across multiple screens with unified measurement and attribution. Spectrum Reach also provides production services, helping businesses create advertising content, and offers advanced advertising products including addressable TV advertising and audience-based linear targeting.