Skip to content
Brief
DISH Media

DISH Media

Television Advertisingdishmedia.com

DISH Media serves more than 7.5 million subscribers and supports 25 million devices, generating approximately $1 billion per year in revenue.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2000
HQ
Englewood, Colorado, United States
Connections
6

AI-drafted from public sources10 sources cited

About

One of the leading addressable TV advertising platforms in the U.S., leveraging DISH Network and Sling TV subscriber data for targeted campaigns

DISH Media serves more than 7.5 million subscribers and supports 25 million devices, generating approximately $1 billion per year in revenue. Its flagship AdvantEdge platform is a data-powered advertising solution spanning traditional linear TV and streaming, built on verified, anonymized first-party data, designed to streamline advanced advertising for media buyers and enable brands to target audiences across any screen with precision. Key capabilities include real-time cross-platform inventory buying across set-top box and connected TV, an expanded deterministic customer graph that increases its addressable footprint by 70%, and privacy-first data integrations with major identity solutions such as RampID, UID 2.0, and Yahoo ConnectID. In a move to make linear TV more like digital media, DISH Media has also partnered with an ad-insertion company and a sell-side ad server to allow advertisers to purchase TV commercial time seconds before ads air, a service available across more than seven million TV homes. Source 1: elastic.co — DISH Media boosts targeted ad revenue with ... Source 2: lightreading.com — Dish Media launched ad platform that spans linear and ... Source 3: mediapost.com — Dish Media Partners With SeaChange, Beachfront For ...

Business model

Media Sales / Advertising Network

Target market

Enterprise

What they offer

  • Addressable TV Advertising

    Household-level targeted advertising delivered to specific audience segments across DISH satellite TV subscribers during national and local ad breaks

  • Sling TV Advertising

    Digital and streaming ad inventory across Sling TV's OTT platform, enabling targeted video advertising to cord-cutters and cord-nevers

  • Linear TV Advertising

    Traditional national and local linear TV ad inventory across DISH Network's channel lineup

  • Data-Driven Audience Targeting

    Audience segmentation using first-party DISH subscriber data combined with third-party data partnerships for enhanced targeting precision

  • Programmatic TV

    Automated buying capabilities for addressable and streaming TV inventory through programmatic channels and DSP integrations

Key features

Household-level addressable TV targetingFirst-party subscriber data activationCross-platform reach across satellite and streamingNational and local ad inventoryAudience segmentation and targetingCampaign measurement and attributionProgrammatic buying integrationsDynamic ad insertion

Use cases

National brand campaigns with precise demographic targetingLocal market advertising with geographic precisionRetargeting TV audiences based on behavioral dataIncremental reach campaigns for digital-first advertisers expanding to TVPolitical advertising with targeted household deliveryAuto, CPG, and retail advertisers seeking TV audience segmentation

Customer segments

National brand advertisersLocal and regional advertisersPolitical campaignsMedia buying agenciesDirect response advertisersAutomotive advertisersCPG brandsRetail advertisers

Tech & specs

Technology stack

Addressable ad insertion technologyDynamic ad insertion (DAI)First-party data management platformProgrammatic TV infrastructureAudience segmentation toolsCampaign measurement and analytics

Security & compliance

CCPANAI complianceDAA compliance

Deployment

Cloud

API

Limited

Corporate history
  1. 2000 · Founded
See integrations with DISH Media (6)

Explore further

3 views