DISH Media

Major pay-TV advertising sales division with addressable TV and CTV capabilities

DISH Media is the advertising sales division of DISH Network Corporation, one of the largest pay-TV providers in the United States. The company operates as a multi-platform advertising solutions provider, offering advertisers access to DISH's extensive television audience across linear TV, connected TV (CTV), and digital platforms. DISH Media leverages first-party data from millions of DISH and Sling TV subscribers to provide targeted advertising capabilities, including addressable TV advertising, which allows brands to deliver customized messages to specific household segments. As part of DISH Network's broader ecosystem, DISH Media has positioned itself at the intersection of traditional television advertising and modern programmatic advertising technology. The division provides advertisers with advanced targeting capabilities, measurement solutions, and access to premium video inventory across both traditional satellite TV and streaming platforms like Sling TV. DISH Media competes in the evolving TV advertising landscape by offering data-driven advertising solutions that bridge linear and digital viewing environments, making it a significant player in the addressable TV and CTV advertising markets.