Provides comprehensive live TV streaming with unlimited cloud DVR and no contracts, combining traditional television content with the flexibility and features of modern streaming technology.
Last updated Feb 18, 2026
Leading vMVPD service in the United States with millions of subscribers, positioned as a premium cable replacement option
YouTube TV is a subscription-based live television streaming service launched by Google/YouTube that provides access to over 100 live TV channels from major broadcast and cable networks. The service competes in the virtual MVPD (vMVPD) market, offering an alternative to traditional cable and satellite television with features like unlimited cloud DVR storage, up to 6 user accounts per household, and 3 simultaneous streams. As a product of Google/YouTube, it holds significant importance in the AdTech ecosystem by combining traditional linear TV advertising inventory with Google's advanced targeting capabilities and measurement tools. YouTube TV represents a strategic bridge between traditional television advertising and digital advertising technology. The platform enables advertisers to reach cord-cutters and cord-nevers while leveraging Google's data and targeting infrastructure. With millions of subscribers, YouTube TV has become one of the leading vMVPD services in the United States, competing directly with services like Hulu + Live TV, Sling TV, and FuboTV. The service generates revenue through both subscription fees and advertising, with ads appearing in live programming and on-demand content, making it a significant player in the evolving connected TV (CTV) advertising landscape.
Access to 100+ live television channels including major broadcast networks (ABC, CBS, NBC, FOX) and cable channels
Unlimited cloud storage for recording live TV with recordings stored for up to 9 months
Up to 6 individual user accounts per household with personalized recommendations and DVR libraries
Access to on-demand content from participating networks and channels
Optional upgrade for 4K streaming quality, offline downloads, and unlimited simultaneous streams at home