Tatari

Leading performance-based TV advertising platform for direct-to-consumer and digital-first brands

Tatari is a data-driven TV advertising platform founded in 2016 that enables performance marketers to buy, measure, and optimize TV advertising campaigns across linear and streaming channels. The company pioneered the application of digital marketing principles to TV advertising, offering real-time performance analytics and attribution that allow advertisers to understand the direct impact of their TV campaigns on business outcomes like website visits, app downloads, and conversions. Tatari's platform serves direct-to-consumer brands, digital-native companies, and performance marketers who want to expand into TV advertising with the same measurement rigor they expect from digital channels. The company has become a significant player in the convergence of traditional TV and digital advertising, helping brands of all sizes access TV inventory that was previously difficult to buy and measure effectively. The platform integrates with major streaming services, cable networks, and broadcast TV, providing a unified buying and measurement solution. Tatari has raised significant venture capital funding and works with hundreds of brands ranging from startups to established enterprises, positioning itself as a key enabler of the shift toward performance-based TV advertising.