Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy

If you’re buying TV through a DSP and calling it a strategy, Tatari CRO Andy Schonfeld has some notes. On this episode of AdExchanger’s Inside the Stack podcast, Schonfeld, who has spent seven years building Tatari’s revenue operation across 350 brands and 100-plus agencies, argues that programmatic is simply a tool, and not a TV […] The post Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy appeared first on AdExchanger.

Last updated Jun 23, 2026 by ATDb automated enrichment