CEO at Magnite
Orchestrating the merger that created Magnite and building it into the dominant independent SSP, with particular leadership in CTV and streaming video monetization at scale.
Last updated Feb 27, 2026 by AI Enrichment
Todd Gordon is best known as the CEO of Magnite, the largest independent sell-side platform in programmatic advertising, a company he helped shape through the transformative 2020 merger of Rubicon Project and Telaria. That deal created a scaled, omnichannel SSP with particular strength in Connected TV and streaming video monetization, positioning Magnite as essential infrastructure for premium publishers and broadcasters navigating the shift from linear to digital television. His leadership has been defined by a focus on supply-side independence at a time when publisher monetization is increasingly complex and contested. Under Gordon's tenure, Magnite has pursued an aggressive growth strategy that includes the acquisitions of SpotX and SpringServe, further cementing its dominance in CTV ad serving and video supply. He has guided the company through major industry headwinds including the deprecation of third-party cookies, the rise of streaming platforms as major ad-supported inventory sources, and intensifying competition from both buy-side platforms and walled gardens. His strategic emphasis on scaled, transparent, and publisher-aligned solutions has resonated with broadcasters and digital publishers seeking alternatives to Google's ecosystem. Prior to becoming CEO of Magnite, Gordon held senior leadership roles within Rubicon Project, giving him deep institutional knowledge of header bidding technology, programmatic auction dynamics, and supply-path optimization. His background spans the full evolution of modern programmatic advertising, from the early days of real-time bidding through the current era of identity resolution and CTV-first monetization strategies.
Rubicon Project (Prior to 2020)
Rubicon Project (2015-2020)