Andy Schonfeld

Andy Schonfeld is a seasoned AdTech and media executive known for his work at the intersection of television and digital advertising. At Tatari, a platform that helps brands plan, buy, and measure TV advertising across linear and streaming, Schonfeld plays a key revenue leadership role helping brands navigate the rapidly evolving connected TV landscape. His work is emblematic of the broader industry shift toward data-driven, performance-oriented TV advertising that mirrors the accountability of digital channels. Schonfeld has built his career across a range of media and advertising technology companies, accumulating expertise in programmatic advertising, CTV/OTT, and audience-based buying. His background spans both the buy and sell sides of the ecosystem, giving him a nuanced perspective on how advertisers and media owners can better align around measurable outcomes. He has been involved in the growth of streaming as an advertising medium at a pivotal time when brands are shifting significant budgets from traditional linear TV. At Tatari, Schonfeld has contributed to the company's expansion of its client base and revenue operations as the platform has grown into a recognized player in the TV measurement and buying space. His leadership reflects a broader industry trend of applying digital rigor — attribution, incrementality testing, and real-time optimization — to television advertising, a space historically resistant to such accountability.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026