Programmatic TV as a Strategy Is Leaving Money on the Table, Tatari Exec Warns

TV’s long-running fragmentation problem is driving renewed interest in what the industry calls “convergent TV,” the ability to plan, buy, and measure across linear, streaming, and online video through a single platform. The infrastructure supporting such unified approaches has matured considerably since the early days of programmatic and demand-side platforms. “The days of getting a [...]

Last updated Apr 22, 2026 by ATDb automated enrichment