Skip to content
ATDbbeta
Brief
Brightline

Brightline

Connected TV (CTV) Advertising Technologybrightline.tv

Brightline enables brands to deliver interactive, engaging ad experiences on connected TV screens — moving beyond passive video to drive measurable viewer actions across all major CTV platforms.

HQ: New York, New York, United StatesConnections: 17

Last updated Aug 3, 2026 by ATDb automated enrichment · Connections updated Aug 10, 2026

At a glance

Employees
51-200
Funding
$45M
Revenue
$10M-$50M
Stock
N/A
9integrations8competitors
Attribution & AnalyticsConnected TV PlatformVideo Advertising Platform

About

Leading independent specialist in interactive CTV advertising, operating across major streaming platforms as a neutral technology layer

Brightline is an independent connected-TV (CTV) interactive advertising technology company headquartered in New York. Its platform lets advertisers and brands move beyond passive video ads with interactive, engaging ad experiences, and its ad formats run across major CTV platforms — including Roku, Samsung, Amazon, Apple, Xbox, and PlayStation — through distribution partnerships. Brightline is privately held and venture-backed (investors include JMI Equity and Pivotal Capital Partners). As of 2026 it remains an independent vendor and has not been acquired; Roku is a distribution partner rather than an owner.

Business model

Platform / Managed Service

Target market

Enterprise

What they offer

  • Interactive CTV Ad Formats

    A suite of interactive ad units that allow viewers to engage with advertisements directly on their TV screens, including overlays, choice-based ads, and shoppable formats.

  • Brightline Platform

    Core technology platform for building, trafficking, and measuring interactive CTV ad campaigns across multiple streaming ecosystems.

  • Engagement Analytics

    Measurement and reporting tools that track viewer interactions, engagement rates, and campaign performance beyond standard video completion metrics.

  • Cross-Platform Distribution

    Distribution infrastructure enabling interactive ad formats to run across Roku, Samsung, Amazon, Apple TV, Xbox, and PlayStation platforms.

Key features

Interactive ad overlays and engagement units for CTVCross-platform compatibility across major streaming devices and OSReal-time viewer interaction and response captureShoppable and direct-response CTV ad formatsAdvanced engagement and performance analyticsQR code and second-screen integration capabilitiesBrand-safe, premium CTV inventory access

Use cases

Brand awareness campaigns with interactive engagement on CTVDirect-response advertising driving app downloads or sign-ups via TVShoppable TV advertising enabling product discovery and purchase intentLead generation through interactive CTV ad unitsAudience engagement measurement beyond passive video viewsMulti-platform CTV campaign execution from a single platform

Customer segments

National brand advertisersMedia agencies and holding companiesDirect-to-consumer (DTC) brandsEntertainment and streaming studiosRetail and e-commerce advertisersAutomotive advertisers

Tech & specs

Technology stack

Connected TV SDKs and APIsCloud-based ad serving infrastructureInteractive overlay rendering engineReal-time bidding and ad decisioningCross-device identity and measurement

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Explore further

3 views
On the AtlasAttribution & AnalyticsOn the Mapby country + regionOn the GraphNetwork around Brightline