Brightline

Independent specialist in interactive CTV ad formats with distribution across all major streaming platforms and devices

BrightLine is a connected TV ad tech company that serves as the industry standard for interactive CTV ad formats, pioneering remote-controlled, engagement-led advertising that scales across streaming apps and devices.¹ BrightLine's product suite spans advergaming, trivia, T-commerce, and immersive brand experiences, with formats such as "Beat the Clock," which integrates gaming into branded content, and Retail Connect, which embeds retailers' commerce and product APIs directly into CTV ad units.² The company serves Fortune 100 brands, their agency partners, and media publishers.³ Its research and analytics function, led by a dedicated Director of Research & Analytics, supports campaign measurement and advanced analytics to help brands and streamers quantify the impact of interactive television experiences.⁴ BrightLine reports a 36% lift in unaided brand recall and an 8% lift in purchase intent from its formats, which it states outperform both QR code-based ads and standard video ads across awareness, recall, favorability, and purchase intent metrics.^1,2 Source 1: brightline.tv — Brightline TV Source 2: mediapost.com — BrightLine Bows New Suite Of Interactive CTV Ads Source 3: alleywatch.com — NYC Startup Brightline Raises $20M to Tackle Smart TVs Source 4: brightline.tv — About Us