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Brightline

Brightline

Connected TV (CTV) Advertising Technologybrightline.tv

Brightline enables brands to deliver interactive, engaging ad experiences in CTV environments, transforming passive streaming viewers into active participants and driving measurable campaign outcomes.

HQ: New York, NY, United StatesConnections: 16

Last updated Jul 3, 2026 by the ATDb Editorial Team · Connections updated Jul 6, 2026

At a glance

Employees
51-200
Funding
$45M
Revenue
$10M-$50M
Stock
N/A
8integrations8competitors
Attribution & AnalyticsConnected TV PlatformVideo Advertising Platform

About

Leading independent interactive CTV advertising platform, differentiated by its focus on viewer engagement and interactivity across major streaming ecosystems

Brightline is an independent connected-TV (CTV) interactive advertising technology company headquartered in New York. Its platform lets advertisers and brands move beyond passive video ads with interactive, engaging ad experiences, and its ad formats run across major CTV platforms — including Roku, Samsung, Amazon, Apple, Xbox, and PlayStation — through distribution partnerships. Brightline is privately held and venture-backed (investors include JMI Equity and Pivotal Capital Partners). As of 2026 it remains an independent vendor and has not been acquired; Roku is a distribution partner rather than an owner.

Business model

SaaS / Platform

Target market

Enterprise

What they offer

  • Interactive CTV Ad Suite

    A suite of interactive ad formats for connected TV that enable viewer engagement, launched with new formats in 2023

  • Brightline Engagement Platform

    Core platform for delivering and measuring interactive advertising experiences across CTV and advanced TV environments

  • Cross-Device Interactive Ads

    Interactive ad experiences delivered across major CTV devices including Roku, Samsung, Apple TV, Amazon Fire TV, Xbox, and PlayStation

Key features

Interactive CTV ad formats enabling viewer engagementCross-platform delivery across major streaming devices and ecosystemsReal-time engagement measurement and analyticsCustom interactive ad unit creationIntegration with major CTV platforms as a technology vendorAdvanced audience targeting within CTV environments

Use cases

Brand awareness campaigns with interactive overlays on streaming contentDirect response advertising driving viewer action from CTV adsProduct discovery and e-commerce integration within CTV ad unitsAudience engagement measurement for streaming advertisersMulti-platform CTV campaign execution across major streaming devices

Customer segments

Large brand advertisersMedia and advertising agenciesStreaming content publishersPerformance marketers targeting CTV audiences

Tech & specs

Technology stack

Connected TV ad serving technologyInteractive ad format rendering enginesCross-device compatibility layerReal-time analytics and measurement infrastructureCloud-based ad delivery

Security & compliance

CCPAGDPR

Deployment

Cloud

API

Limited

Explore further

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