Unified advertising platform that combines data management, omnichannel media buying, and advanced analytics to enable brands and agencies to plan, execute, and measure data-driven advertising campaigns across all digital channels.
Last updated Feb 8, 2026
- Industry
- Demand-Side Platform (DSP) and Data Management Platform (DMP)
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $310.1M
- Revenue Range
- $100M-$500M
- Stock Symbol
- NASDAQ:TREM
- Parent Company
- Tremor International
- API Available
- Yes
Market Position
Mid-tier enterprise advertising platform with strong data management capabilities, now part of Tremor International's connected TV and video advertising portfolio
Overview
Amobee is a global advertising technology company that provides an end-to-end marketing platform for brands, agencies, and media companies. The company offers a unified platform that combines data management, media planning and buying, brand analytics, and cross-channel campaign execution across display, video, mobile, social, and TV. Amobee was acquired by Tremor International in 2021, becoming part of a larger video advertising and data management ecosystem. The platform is known for its data-driven approach to advertising, leveraging artificial intelligence and machine learning to optimize campaign performance across multiple channels. Amobee serves enterprise-level advertisers and agencies, providing tools for audience targeting, real-time bidding, creative optimization, and comprehensive analytics. The company has a significant presence in both the demand-side platform (DSP) and data management platform (DMP) segments of the AdTech market.
Products & Features
Amobee DSP
Demand-side platform for programmatic media buying across display, video, mobile, social, and connected TV
Amobee DMP
Data management platform for audience segmentation, data onboarding, and activation
Brand Intelligence
Social listening and brand analytics tool for measuring brand health and consumer sentiment
TV+
Convergent TV planning and buying solution that unifies linear and digital video advertising
Key Features
Cross-channel campaign managementReal-time bidding and programmatic buyingAdvanced audience segmentation and targetingAI-powered optimizationSocial media analytics and listeningUnified reporting and attributionConnected TV and video advertisingFirst-party and third-party data integrationCreative management and dynamic creative optimizationBrand safety and fraud prevention
Use Cases
Omnichannel brand awareness campaignsPerformance marketing and direct response advertisingAudience discovery and segmentationSocial media monitoring and sentiment analysisConnected TV and video advertisingCross-device targeting and attributionProgrammatic media buying at scaleBrand safety and contextual targeting
Customer Segments
Enterprise brandsAdvertising agenciesMedia agenciesTrading desksPublishersBroadcasters