Amobee

A mid-to-large enterprise omnichannel DSP with strong TV and digital convergence capabilities, operating as a Singtel subsidiary before being acquired and rebranded by Tremor International.

Amobee was a global advertising technology company that operated as a unified, data-driven marketing platform designed to help brands, agencies, and media companies plan, activate, and measure campaigns across digital, TV, and social channels. Originally founded as a mobile advertising company, Amobee evolved significantly over the years through a series of strategic acquisitions — including Turn (a DSP), Videology (a video advertising platform), and Stradeum — to become a comprehensive omnichannel DSP and analytics platform. It was acquired by Singapore-based telecommunications giant Singtel in 2012 and operated as its digital marketing technology subsidiary for nearly a decade. At its peak, Amobee offered a suite of tools encompassing demand-side platform (DSP) capabilities, audience intelligence, cross-screen TV and digital planning, and advanced analytics. Its Brand Intelligence product was particularly notable for providing real-time consumer insights derived from billions of digital content consumption signals. The platform was used by major global brands and agencies seeking to unify their media buying and measurement across fragmented channels including CTV, linear TV, digital display, video, and social. In 2022, Singtel announced the sale of Amobee to Tremor International for approximately $239 million. Following the acquisition, Amobee was rebranded and integrated into Tremor International's unified advertising technology platform, which was subsequently rebranded as Nexxen in 2023. The Amobee brand was retired as part of this consolidation, with its technology and capabilities absorbed into the Nexxen ecosystem, which continues to serve enterprise advertisers and media owners globally.