Tremor International

Tremor International positioned itself as a comprehensive programmatic advertising technology provider with a strong focus on video and CTV advertising. The company's multi-platform approach, combining demand-side, supply-side, and data capabilities, differentiated it in the competitive AdTech landscape. Its acquisition by Innovid reflects consolidation trends in the advertising technology sector.

Tremor International is a global advertising technology company that serves as the parent organization for three leading digital advertising platforms: Tremor Video, Unruly, and Amobee. The company provides comprehensive end-to-end programmatic advertising solutions that encompass video advertising, creative distribution, and data-driven marketing technologies. Operating at the intersection of buy-side and sell-side digital advertising, Tremor International enables advertisers, publishers, and agencies to plan, execute, and measure sophisticated digital advertising campaigns across multiple channels and devices. The company's portfolio is strategically structured to address different aspects of the digital advertising ecosystem. Tremor Video specializes in connected TV (CTV) and video advertising solutions, providing access to premium video inventory for brand advertisers. Unruly focuses on social video marketing and emotional advertising, helping brands create and distribute engaging video content that resonates emotionally with consumers. Amobee offers a unified marketing platform that integrates data management, programmatic media buying, and advanced analytics capabilities, enabling marketers to orchestrate omnichannel campaigns across display, video, mobile, social, and connected TV. This comprehensive suite of solutions positions Tremor International as a significant player in the programmatic advertising landscape, serving the evolving needs of digital marketers in an increasingly fragmented media environment.