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Brief
Nexxen

Nexxen

Programmatic Advertisingnexxen.com

Nexxen is a publicly traded, New York-based online advertising company focused on digital advertising across video, mobile, native, display, and connected TV.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 8, 2026

In the news
Founded
2007
HQ
Tel Aviv, New York, Israel
Connections
39

AI-drafted from public sources6 sources cited

At a glance

Employees
1001-5000
Revenue
$300M-$500M
Stock
NEXN
10integrations3corporate family
Programmatic Platform

About

Independent end-to-end programmatic platform with a CTV-first strategy and proprietary smart TV data, competing against both pure-play DSPs/SSPs and large holding company tech stacks

Nexxen is a publicly traded, New York-based online advertising company focused on digital advertising across video, mobile, native, display, and connected TV. Its demand-side platform (DSP), supply-side platform (SSP), and data platform work together to help advertisers, publishers, and data partners reach target audiences and drive better outcomes. The company employs over 800 people across 19 offices globally. Originally founded as Marimedia in 2007, the company grew through a series of acquisitions — including Taptica, Tremor Video's DSP, RhythmOne, and Unruly — before acquiring Amobee in 2022. Its stock trades on both the Nasdaq and the London Stock Exchange under the ticker symbol NEXN. Source 1: wikipedia.org — Nexxen Source 2: nexxen.com — Nexxen

Business model

Marketplace / SaaS

Target market

Enterprise

What they offer

  • Nexxen DSP

    Demand-side platform enabling programmatic media buying across CTV, video, display, and native formats with advanced audience targeting.

  • Nexxen SSP

    Supply-side platform (formerly Tremor Video/Unruly) enabling publishers to monetize inventory programmatically across channels.

  • Nexxen Data Platform

    Proprietary DMP leveraging first-party smart TV viewership data from VIDAA OS and other sources for audience planning and activation.

  • Nexxen Studio

    Creative and dynamic ad-building tools enabling personalized, data-driven ad experiences at scale.

  • Nexxen Analytics

    Unified measurement and reporting suite providing cross-channel campaign performance insights and attribution.

  • CTV Solutions

    End-to-end connected TV advertising capabilities including targeting, buying, and measurement for streaming environments.

Key features

End-to-end programmatic stack (DSP + SSP + DMP)Proprietary first-party CTV/smart TV audience dataCross-channel campaign management (CTV, video, display, native)Advanced audience segmentation and planning toolsUnified measurement and cross-screen attributionDynamic creative optimizationReal-time bidding and private marketplace dealsIdentity solutions for cookieless environments

Use cases

CTV and streaming video campaign planning and activationCross-channel programmatic media buying for brand advertisersPublisher monetization of video and display inventoryAudience data activation using first-party TV viewership signalsPerformance and brand measurement across digital channelsAgency trading desk operations and managed service campaignsCookieless audience targeting using proprietary data assets

Customer segments

Brand advertisersMedia agencies and agency trading desksIndependent agenciesDigital publishers and broadcastersCTV and streaming platformsAd networks

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureMachine learning and AI for optimizationCloud-based data processingFirst-party data ingestion and DMPOpenRTB protocolIdentity resolution frameworksDynamic creative optimization engine

Security & compliance

GDPRCCPAIAB TCF 2.0SOC 2Brand safety standards (GARM)

Deployment

Cloud

API

Yes

Corporate history
  1. 2007 · Founded
How it came together
  • 2019·Merged → Nexxen↗
  • 2019·Rebranded → Nexxen↗
  • 2023·Rebranded → Nexxen↗
Year unknown
  • · rebranded↗
  • · acquired↗
See the full lineage →
Connection details
View Nexxen’s full portfolio (3) See integrations with Nexxen (10) See people at Nexxen (4)

Explore further

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