Nexxen

Independent end-to-end programmatic platform with a CTV-first strategy and proprietary smart TV data, competing against both pure-play DSPs/SSPs and large holding company tech stacks

Nexxen is a global advertising technology company offering a fully integrated, end-to-end programmatic stack that spans demand-side (DSP), supply-side (SSP), data management (DMP), and connected TV (CTV) solutions. The company was formed through a series of strategic acquisitions and rebrands — most notably Tremor International's acquisition of Amobee from Singtel in 2023 — and subsequently rebranded the combined entity as Nexxen to reflect its unified platform vision. Headquartered in Tel Aviv with significant operations in New York and London, Nexxen serves both the buy side and sell side of the digital advertising ecosystem. Nexxen's platform is distinguished by its proprietary data layer, Nexxen Data Platform (formerly VIDAA data from its Tremor/Amobee lineage), which provides unique first-party viewership data sourced from smart TV operating systems. This gives advertisers and agencies access to premium audience insights for planning, activation, and measurement across CTV, video, display, and native formats. The company's end-to-end stack allows clients to manage campaigns holistically without relying on multiple disconnected vendors. In the competitive AdTech landscape, Nexxen positions itself as a scaled independent alternative to walled gardens and large holding company tech stacks. Its CTV-first strategy, combined with cross-channel programmatic capabilities and a proprietary data asset, differentiates it from pure-play DSPs or SSPs. The company is publicly traded on both the Nasdaq and the London Stock Exchange, and competes with players like The Trade Desk, Magnite, PubMatic, and Xandr.