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Brief
Nexxen

Nexxen

Programmatic Advertisingnexxen.com

Nexxen delivers an end-to-end programmatic advertising solution — DSP, SSP, DMP, and CTV — on a single unified platform, enabling advertisers and publishers to transact, target, and measure with greater efficiency and data transparency.

Last updated Jun 26, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026

Founded
2007
HQ
New York, New York, United States
Connections
22

At a glance

Employees
501-1000
Revenue
$200M-$400M
Stock
NEXN
10integrations4corporate family

About

Independent full-stack AdTech platform with strong CTV and video capabilities, competing as a scaled alternative to walled gardens

Nexxen is a global advertising technology company offering a fully integrated, end-to-end programmatic stack that spans demand-side (DSP), supply-side (SSP), data management (DMP), and connected TV (CTV) solutions. The company was formed through a series of strategic acquisitions and rebrands — most notably Tremor International's acquisition of Amobee from Singtel in 2023 — and subsequently rebranded the combined entity as Nexxen. This consolidation positioned Nexxen as one of the few independent AdTech companies capable of serving both the buy side and sell side under a single unified platform. Nexxen's platform enables advertisers, agencies, and publishers to plan, activate, measure, and optimize campaigns across video, CTV, display, and native formats. Its data layer, powered by Nexxen Data (formerly Amobee's data assets and Tremor's VideoAmp-adjacent analytics), provides audience intelligence and identity resolution capabilities that differentiate it in a privacy-first landscape. The company serves a global client base including major media agencies, brands, and premium publishers. In the competitive AdTech ecosystem, Nexxen occupies a meaningful position as an independent, publicly traded full-stack platform competing against larger walled gardens and specialized point solutions alike. Its CTV and video-first heritage, combined with a scaled SSP through its Unruly marketplace, gives it particular strength in premium video inventory. The company is listed on both the Nasdaq and Tel Aviv Stock Exchange, reflecting its dual roots in the US and Israeli tech markets.

Business model

SaaS / Marketplace

Target market

Enterprise

What they offer

  • Nexxen DSP

    Demand-side platform enabling programmatic buying across video, CTV, display, and native formats with advanced audience targeting and optimization.

  • Nexxen SSP

    Supply-side platform (powered by Unruly) connecting premium publishers to programmatic demand, with particular strength in video and CTV inventory.

  • Nexxen DMP

    Data management platform providing audience segmentation, identity resolution, and first- and third-party data activation.

  • Nexxen CTV

    Connected TV advertising solution offering targeted, measurable campaigns across streaming and OTT environments.

  • Nexxen Data

    Proprietary data and analytics layer offering audience intelligence, measurement, and attribution capabilities across the platform.

  • Unruly

    Premium video and CTV SSP marketplace providing publishers with monetization tools and advertisers with access to brand-safe inventory.

Key features

End-to-end programmatic stack (DSP + SSP + DMP)CTV and streaming video advertisingUnified audience data and identity resolutionCross-screen campaign planning and activationAdvanced measurement and attributionBrand safety and contextual targetingProgrammatic direct and private marketplace dealsReal-time bidding and header bidding support

Use cases

Programmatic video and CTV campaign buying for brands and agenciesPublisher monetization of video and display inventoryAudience data activation and targeting across screensCross-channel campaign measurement and attributionPrivate marketplace and programmatic direct deal executionBrand safety enforcement and contextual targetingOTT and streaming audience reach for performance advertisers

Customer segments

Global media agencies and agency trading desksBrand advertisers (direct)Premium digital publishersCTV and streaming content ownersIndependent agenciesAd networks and resellers

Tech & specs

Technology stack

Real-time bidding (RTB) infrastructureHeader biddingMachine learning and predictive optimizationIdentity resolution and data clean roomsCloud-based ad servingContextual AI and brand safety technologyOpenRTB protocol support

Security & compliance

GDPRCCPAIAB TCF 2.0Brand safety standards (GARM)SOC 2

Deployment

Cloud

API

Yes

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