Interoperability may be the future, but it cannot be an entire AI strategy

Patricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual work, faster insights and a greater ability to connect planning, activation, optimization and […]

Last updated Oct 8, 2026 by ATDb automated enrichment