Taptica International

Mid-tier mobile and performance advertising platform that grew through acquisitions into a full-stack programmatic advertising company before rebranding as Tremor International and later Nexxen.

Taptica International, now operating as Nexxen (via the intermediate rebrand to Tremor International), was an Israeli-founded performance and mobile advertising technology company listed on the London Stock Exchange's AIM market. Originally focused on mobile user acquisition and performance-based advertising, Taptica built a data-driven platform that helped brands and app developers reach targeted audiences at scale across mobile channels. Its technology leveraged machine learning and large data sets to optimize campaign delivery and improve return on ad spend for performance marketers. The company's trajectory changed significantly in April 2019 when it completed the acquisition of RhythmOne, a US-based digital advertising company with a broad portfolio spanning connected TV (CTV), video, display, and influencer marketing. This deal substantially expanded Taptica's scale, US market presence, and product breadth. Shortly after closing the acquisition, in June 2019, the combined entity rebranded as Tremor International to reflect its broader, multi-channel advertising technology identity. Tremor International continued to grow through further acquisitions, most notably Unruly and Amobee, before rebranding again as Nexxen in 2023. The Taptica brand itself is no longer in active use, but its legacy lives on in the technology, data capabilities, and organizational foundations that underpin Nexxen's end-to-end advertising platform, which today serves advertisers, agencies, and publishers across programmatic video, CTV, and digital display.