Nexxen Introduces Standardisation of Smart TV Home Screen Advertising

Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers ("OEMs"). Uniform specifications will enable advertisers to more seamlessly activate campaigns within [...] The post Nexxen Introduces Standardisation of Smart TV Home Screen Advertising appeared first on ExchangeWire.com.

Last updated Aug 21, 2026 by ATDb automated enrichment