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Nexxen Introduces Standardization of Smart TV Home Screen Advertising

Nexxen Introduces Standardization of Smart TV Home Screen Advertising

New solution simplifies buying and activation of Nexxen TV Home Screen units, unlocking more scalable reach and creative consistency for advertisers Nexxen, the advertising technology platform powered by unique data and media, today announced the launch of the standardization of Smart TV home screen inventory specifications across original equipment manufacturers (“OEMs”). Uniform specifications will enable […]

Last updated Aug 25, 2026 by ATDb automated enrichment

Source
MarTech Series
Published
Aug 25, 2026
Topic
Nexxen
Mentions
1

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