Centro

A leading independent all-in-one programmatic and media operations platform for agencies and in-house marketing teams, now operating as Basis Technologies

Centro, now Basis Technologies, was a Chicago-based software company that built cloud-based tools for automating marketing and advertising workflows, and in October 2021 formally changed its corporate name to Basis Global Technologies, Inc. Its flagship Basis platform brought together integrated applications designed to automate manual operations, standardize business processes, and improve advertising performance, supporting a broad range of buying methods across channels, devices, and creative formats.^1,2 Through its demand-side platform, Basis DSP, advertisers and media buyers could execute interest-based, programmatic, contextual, and location-based advertising, as well as measure the effectiveness of their campaigns.³ To support campaign delivery, the platform used automated systems to determine which ads to serve, how frequently, and to whom, analyzing inputs such as device attributes, browsing activity, approximate location, and audience segments to enable real-time bidding and personalized ad delivery at scale.³ At the time of its rebrand, Centro employed around 850 people across the US, Canada, Argentina, and Mexico, had raised approximately $52 million since its founding in 2001, and reported more than $150 million in revenue for 2020.⁴ Source 1: basis.com — Centro Rebrands as Basis Technologies on its 20th Corporate ... Source 2: basis.com — New Era, New Name, New Chapters to Fill - Centro is ... - Basis Source 3: centro.net — Privacy Policy | Basis Source 4: adexchanger.com — Basis, The Company Formerly Known As Centro, Is ...