Centro provides unified advertising workflow automation and programmatic buying technology that consolidates fragmented digital media operations, enabling agencies and brands to plan, execute, and optimize campaigns more efficiently across multiple channels and buying methods.
Last updated Feb 18, 2026
- Industry
- Programmatic Advertising Platform
- Business Model
- SaaS
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 201-500
- Funding
- $260M
- Revenue Range
- $50M-$100M
- Stock Symbol
- Not Publicly Traded
- Parent Company
- Basis Technologies
- API Available
- Yes
Market Position
Established provider of advertising workflow automation and programmatic buying platforms for agencies and brands
Overview
Centro is a digital advertising software and services company that provides workflow automation and campaign management solutions for advertising agencies, brands, and media companies. Founded in 2001, Centro has established itself as a significant player in the AdTech ecosystem by offering platforms that streamline the planning, buying, and optimization of digital media campaigns across multiple channels. The company's flagship product, Basis, is a comprehensive programmatic advertising platform that consolidates media buying, campaign management, and reporting into a unified interface. Centro serves primarily advertising agencies and in-house marketing teams, helping them manage complex digital advertising operations more efficiently. The company has evolved from a traditional digital media services provider into a technology-focused SaaS platform provider, with Basis serving as its core offering. Centro's solutions address the fragmentation in digital advertising by providing tools for direct and programmatic media buying, workflow automation, and performance analytics across display, video, mobile, social, and other digital channels.
Products & Features
Basis
Comprehensive programmatic advertising platform that unifies media planning, buying, campaign management, and reporting across direct and programmatic channels
Basis DSP
Demand-side platform for programmatic media buying across display, video, mobile, and connected TV
Basis Direct
Direct media buying and campaign management for publisher direct deals and managed service campaigns
Key Features
Unified campaign management across programmatic and direct buyingAutomated workflow and approval processesCross-channel media planning and buyingReal-time reporting and analyticsBudget management and pacing toolsIntegration with major ad exchanges and SSPsCreative management and traffickingAudience targeting and segmentation
Use Cases
Agency campaign management across multiple clientsProgrammatic media buying for display and video advertisingDirect publisher relationship managementCross-channel campaign planning and executionIn-house marketing team media operationsCampaign performance reporting and optimization
Customer Segments
Advertising agenciesMedia agenciesIn-house marketing teamsBrands with direct media buying operationsMedia companies