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Shawn Riegsecker

Operator

Shawn Riegsecker is the CEO and Founder of Basis Technologies.

Last updated Oct 7, 2026 by the ATDb Editorial Team

Role
Founder & CEO
Based
Chicago, Illinois, United States
Boards
1
Connections
3

AI-drafted from public sources12 sources cited

Years in industry
24 years

Bio

Shawn Riegsecker is the CEO and Founder of Basis Technologies. He founded the company in 2001 with the goal of building a comprehensive, automated, and intelligent software platform for the digital media industry. Earlier in his career, he worked at Real Media, where he helped aggregate local media for national advertisers, and it was there that he identified the operational and scale challenges that would inspire the creation of Basis. Around 2011–12, as programmatic buying and real-time bidding reshaped the industry, the company retooled its platform to incorporate a DSP alongside its existing workflow automation suite. Under his leadership, Basis Technologies has earned recognition on Deloitte's Technology Fast 500, the Inc. 500, and ranked first on Crain's Chicago Business' Best Places to Work for three consecutive years. Source 1: mediapost.com — Shawn Riegsecker Source 2: paleoadtech.com — 44. Shawn Riegsecker – getting to the Basis Technologies of ...

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Programmatic AdvertisingDemand-Side Platforms (DSP)Media Workflow AutomationAd ServingDigital Media BuyingMedia TransparencyAdTech Platform DevelopmentAgency Technology

Education

  • Bachelor's Degree, Indiana University

Recognition

Publications

  • Various op-eds and contributed articles on media transparency and AdTech ethics in trade publications including AdExchanger
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