Founder & CEO at Centro (Basis Technologies)
Long-tenured founder and CEO of a major independent DSP and advertising automation platform with significant influence on agency programmatic workflows.
Last updated Apr 18, 2026 by jonholm
Shawn Riegsecker founded Centro, which rebranded to Basis Technologies, a comprehensive digital advertising software platform offering a DSP, ad serving, and workflow automation tools. He has been a vocal advocate for ethical advertising practices and media transparency. His platform serves hundreds of agencies and brands across the United States.