Mediaocean

Market leader in enterprise advertising management software, serving as the financial system of record for global media spend across major agency holding companies

Mediaocean is a New York City-based software and services company whose technology platform helps brands and agencies execute omnichannel marketing campaigns, with more than $200 billion in annualized ad spend flowing through its products.^1,2 Its advertising infrastructure and ad tech tools are used by over 100,000 people worldwide, encompassing Prisma, an industry-standard system of record for media management and finance, Innovid, an independent platform for ad creative, delivery, measurement, and optimization, and Protected by Mediaocean, an integrated ad verification and brand safety solution.² In 2025, Innovid and Flashtalking merged to form a transparent, scalable alternative to big-tech and walled-garden solutions across CTV, digital, linear, and social channels, with Innovid tied into Mediaocean's core ad infrastructure for omnichannel planning, buying, and billing.³ Mediaocean deploys AI and automation to help clients optimize their advertising investments and outcomes.² The company was founded in 2012 through the merger of Donovan Data Systems and MediaBank, and Vista Equity Partners acquired a majority stake in 2015.¹ Source 1: wikipedia.org — Mediaocean Source 2: comcasttechnologysolutions.com — Mediaocean | CTS Source 3: innovid.com — Innovid by Mediaocean Recognized as the Most Valuable ...