Mediaocean

Market leader in advertising workflow and financial management software, processing majority of global advertising spend

Mediaocean is a mission-critical software platform for omnichannel advertising that serves as the industry's leading provider of end-to-end workflow solutions. The company powers the media ecosystem by connecting brands, agencies, media companies, technology platforms, and financial systems through a unified platform that handles media planning, buying, ad serving, billing, and financial reconciliation. Mediaocean processes over $200 billion in annualized media spend and manages more than 90% of global advertising spend that flows between advertisers, agencies, and publishers. The platform integrates advertising workflow, financial operations, and business intelligence into a single ecosystem, serving major holding companies, independent agencies, and in-house brand teams. Mediaocean's solutions span linear TV, digital, print, out-of-home, and emerging media channels, making it a central infrastructure provider in the advertising industry. The company was formed through the merger of Mediabank and Donovan Data Systems (DDS) in 2012 and has since acquired multiple companies including 4C Insights, Flashtalking, and Innovid to expand its capabilities across the advertising technology stack.