Mediaocean

Market leader in enterprise advertising management software, serving as the financial system of record for global media spend across major agency holding companies

Mediaocean is a leading enterprise software provider purpose-built for the advertising and media industry, offering an end-to-end platform that manages the entire advertising workflow — from media planning and buying to financial reconciliation and reporting. The company serves as the financial system of record for global advertising, processing over $200 billion in annualized media spend across thousands of agencies and advertisers worldwide. Its platform connects buyers and sellers across all media channels including TV, digital, print, radio, and out-of-home. Founded through the 2012 merger of Donovan Data Systems and MediaLink Software, Mediaocean has grown through strategic acquisitions including Prisma (2014), 4C Insights (2021), and Innovid (2023), significantly expanding its capabilities in social media management, connected TV, and cross-channel measurement. The company's software is deeply embedded in agency workflows, making it a foundational infrastructure layer for major holding companies like WPP, Publicis, IPG, Omnicom, and Dentsu. Mediaocean occupies a unique position in the AdTech ecosystem as a neutral, independent platform that bridges traditional media buying with modern programmatic and digital channels. Its deep integrations with major media owners, DSPs, and data providers make it a critical hub for campaign management and financial operations. The company is headquartered in New York City and operates globally with offices across North America, Europe, and Asia-Pacific.