Scibids

AI-driven optimization layer for programmatic advertising, acquired by IAS to enhance their optimization capabilities

Scibids was a French AdTech company that developed AI-powered optimization technology for programmatic advertising campaigns. Founded in 2016, the company specialized in using machine learning algorithms to improve the performance of digital advertising by optimizing bidding strategies in real-time across programmatic platforms (DSPs). Scibids' technology enabled advertisers and agencies to enhance campaign performance by analyzing large volumes of data to identify the most valuable impressions and adjust bids accordingly. In 2023, Scibids was acquired by DoubleVerify — a leading independent provider of digital media measurement and verification — in a deal valued at approximately $125 million. The acquisition extended DoubleVerify's media-quality and verification suite into AI-driven campaign optimization, combining Scibids' machine-learning expertise with DoubleVerify's measurement data. Scibids' technology operates as an independent optimization layer that sits on top of existing DSPs, applying custom algorithms to improve programmatic performance across display, video, and CTV. The acquisition represented a strategic move by DoubleVerify to expand beyond traditional verification into outcomes-based optimization, while preserving Scibids' DSP-agnostic, independent positioning. Scibids continues to operate as a distinct brand within DoubleVerify.