Chief Business Officer at Yahoo
As CBO of Yahoo's significant advertising business and a leading voice on identity post-cookie, he is a central figure in the AdTech ecosystem.
Last updated Apr 18, 2026 by jonholm
Iván Markman serves as Chief Business Officer at Yahoo, overseeing the company's advertising and partnerships business including Yahoo DSP and its identity solutions. He has been a prominent voice on the future of identity in a cookieless world and has led Yahoo's ConnectID initiative. His background spans advertising technology, data strategy, and publisher monetization.