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Iván Markman

Operator

Iván Markman serves as Chief Business Officer at Mediaocean, where he leads the company's business strategy and partnerships across the advertising technology landscape. His career spans senior executive roles at Oath (Verizon Media), Verizon Media, Flurry (acquired by Yahoo), and Yahoo, with deep expertise in data solutions, monetization, and business development across the open web ecosystem. Markman is recognized as a seasoned operator at the intersection of identity, data strategy, and advertising infrastructure.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Chief Business Officer
Company
Mediaocean
Based
New York, New York, United States
Boards
1
Connections
4
Years in industry
15 years

Bio

Iván Markman serves as Chief Business Officer at Mediaocean, where he leads the company's business strategy and partnerships across the advertising technology landscape. His career spans senior executive roles at Oath (Verizon Media), Verizon Media, Flurry (acquired by Yahoo), and Yahoo, with deep expertise in data solutions, monetization, and business development across the open web ecosystem. Markman is recognized as a seasoned operator at the intersection of identity, data strategy, and advertising infrastructure.

Career

  • Chief Business Officer

    Mediaocean · 2021-2026

  • Chief Business Officer

    Verizon Media (Oath) · 2018-2021

  • Senior Vice President, Data Solutions & Monetization

    Oath (Verizon Media) · 2017-2018

  • Vice President, Data Solutions

    Yahoo · 2014-2017

  • General Manager

    Flurry (acquired by Yahoo) · 2012-2014

Board memberships

IAB (participant/contributor level — board membership not confirmed)

Expertise & education

Expertise

Identity ResolutionData StrategyProgrammatic AdvertisingMonetizationBusiness DevelopmentAdTech InfrastructureOpen Web EcosystemPartnerships & Alliances

Education

  • MBA, Business Administration — University (specific institution not confirmed)
  • Bachelor's Degree — specific institution not confirmed

Speaking topics

Identity and the future of addressabilityData strategy in a privacy-first worldAdTech infrastructure and the open webMonetization and business development in digital advertising

Recognition

Notable achievements

  • Appointed President & Chief Operating Officer at Mediaocean in May 2026, expanding leadership scope beyond Chief Business Officer role
  • Led business strategy and partnerships at Mediaocean across the advertising technology landscape
  • Drove data solutions and monetization strategy at Verizon Media/Oath, one of the largest digital media companies in the US
  • Helped scale Flurry's mobile analytics platform prior to and following its acquisition by Yahoo

Awards

Frequently recognized in AdTech industry lists for identity and privacy innovation — specific award names not confirmed

Publications

  • Various bylines and op-eds in AdExchanger, Adweek, and Marketing Week on identity and cookieless advertising — specific titles not confirmed
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