Iván Markman
Chief Business Officer at Mediaocean
Driving business strategy and partnerships in advertising technology at Mediaocean
Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Iván Markman serves as Chief Business Officer at Mediaocean, where he leads the company's business strategy and partnerships across the advertising technology landscape. His career spans senior executive roles at Oath (Verizon Media), Verizon Media, Flurry (acquired by Yahoo), and Yahoo, with deep expertise in data solutions, monetization, and business development across the open web ecosystem. Markman is recognized as a seasoned operator at the intersection of identity, data strategy, and advertising infrastructure.
Chief Business Officer
Oath (Verizon Media) (2017-2021)
VP, Data & Audience Solutions
Verizon Media (2016-2018)
Senior Vice President
Flurry (acquired by Yahoo) (2014-2016)
VP, Business Development & Strategy
Yahoo (2012-2014)
- MBA, Business Administration — University (specific institution not confirmed)
- Bachelor's Degree — specific institution not confirmed
- Architected and launched Yahoo ConnectID, one of the industry's leading privacy-first identity solutions for the cookieless era
- Led Yahoo's advertising business through the Verizon Media to Yahoo rebrand, maintaining its position as a major open web AdTech platform
- Positioned Yahoo DSP as a competitive alternative to walled garden advertising platforms
- Championed interoperable identity frameworks at major industry forums including IAB and Advertising Week
- Various bylines and op-eds in AdExchanger, Adweek, and Marketing Week on identity and cookieless advertising — specific titles not confirmed