Ad Server

Alphabet Inc. is an American internet technology conglomerate offering products, services, and solutions spanning computing, search, cloud, and online advertising technologies.

Amazon Ad Server was a global ad-serving platform, rebranded from Sizmek Ad Suite in March 2023, that shut down by the end of 2024.

Campaign Manager 360 is Google's ad management and measurement system for advertisers and agencies, offering a holistic solution for ad serving, audience creation and management, and advanced measurement and reporting.

dJAX Adserver is an ad serving software platform for publishers, ad networks, agencies, and media companies that supports display, mobile, video, CTV, and native ad formats, with optional modules for header bidding, SSP/ad exchange, DSP, and AI optimization.

DoubleClick, now folded into Google Marketing Platform as Google Ad Manager, was an American online advertising company that built and operated internet ad serving technology from 1995 until Google absorbed it, with its publisher-facing product ultimately becoming Google Ad Manager 360.

Google Ad Manager is a digital ad management platform launched by Google in 2018, combining the capabilities of two former DoubleClick products — DoubleClick for Publishers and DoubleClick Ad Exchange — into a unified service.

Meta Ads Manager is an all-in-one advertising platform that enables businesses to create, schedule, and track ad campaigns across Facebook, Instagram, Messenger, and the Audience Network.

Adform is a global digital advertising technology company offering a fully integrated stack that includes a demand-side platform (DSP), supply-side platform (SSP), and data management platform (DMP), specializing in real-time programmatic marketing automation.

AdvertServe is a unified ad serving platform built for web, mobile, email, and video, with a particular focus on B2B and niche publishers that operate direct sales teams.

Amazon Publisher Services (APS) is a suite of cloud-based tools and services that brings together solutions built by Amazon to help web and app publishers build, grow, and monetize their digital businesses.

CitrusAd is a white-label, self-serve ecommerce ad-serving platform that enables retailers to monetize their digital shelf space while helping brands increase sales through targeted, cost-effective digital campaigns on retailer websites.

Disney Streaming is an entertainment company that provides access to engaged audiences and premium streaming TV content.

Flashtalking is an enterprise-grade ad serving and creative management platform built for advertisers and agencies running large-scale digital campaigns.

Imagine Communications is a well-established broadcast technology company whose software and infrastructure serve broadcasters, sports networks, cable operators, and streaming providers across both traditional TV and streaming platforms.

Mediaocean is a New York City-based software and services company whose technology platform helps brands and agencies execute omnichannel marketing campaigns, with more than $200 billion in annualized ad spend flowing through its products.

MediaTailor offers flexibility by allowing users to select their own preferred vendors for components such as the content delivery network, ad decision server, and origin server, integrating seamlessly with most standard CDNs, ad decision servers, and origin servers accessible over HTTP.

Adhese is a European ad serving and management platform that helps publishers and broadcasters manage direct and programmatic advertising. They offer integrated solutions for digital, print, and broadcast advertising management with strong workflow automation.

Advanced outstream video advertising solutions driven by innovation.

Atlas Solutions was an ad server acquired by Facebook from Microsoft in 2013 (~$100M). Used to challenge Google DoubleClick in cross-publisher ad serving + measurement. Shut down by Facebook 2018 as Facebook refocused on its owned-and-operated properties + Audience Network rather than open-web ad serving.

Mediaocean's flagship digital media-buying workflow platform, launched 2012 as the original Mediaocean platform.

Snigel is an AI-powered ad monetization platform that helps premium publishers maximize revenue through advanced header bidding, ad layout optimization, and direct demand partnerships.

AdKernel is a white-label ad serving platform that provides programmatic advertising technology solutions for publishers, ad networks, and marketers. The company offers customizable ad serving infrastructure and real-time bidding capabilities that enable clients to build and operate their own advertising platforms.

Adnuntius provides ad serving and marketplace technology designed for publishers and advertising networks, with particular focus on first-party data activation and privacy-compliant advertising. Their platform includes ad server, SSP, and marketplace components built for the cookieless future.

AdRiver is a Russian advertising technology company that provides digital advertising management and analytics solutions. The company offers a comprehensive ad serving platform that helps publishers, advertisers and agencies manage their online advertising campaigns with tools for targeting, optimization and reporting.

Ezoic is an AdTech Platform that helps website publishers optimize their ad revenue and user experience through machine learning and data-driven insights.

Mediavine is an AdTech platform that provides publishers with a comprehensive suite of advertising solutions, including programmatic ad management, data analytics, and monetization tools.

Adtoox is a Scandinavian digital advertising platform and ad server focused on serving Nordic broadcasters, publishers, and advertisers with video and display advertising technology. They provide ad serving, campaign management, and audience targeting tools tailored to the Nordic media market, working with major Swedish and Norwegian broadcasters. Adtoox represents a regional specialist in a geography often overlooked by global AdTech databases.

Cisco — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Advertising sales and operations software for media companies and broadcasters.

The Washington Post is a legacy media powerhouse that has evolved into a significant AdTech player, developing its own proprietary advertising technology stack used both internally and licensed to other publishers.