Adhese

Regional European ad server with strong presence in Benelux and focus on multi-channel publishing

Adhese is a Belgium-based advertising technology company that provides an integrated ad serving and management platform primarily serving European publishers and broadcasters. The platform enables media companies to manage both direct-sold and programmatic advertising campaigns across multiple channels including digital, print, and broadcast media. Founded in 2011, Adhese has positioned itself as a European alternative to larger global ad servers, with a strong focus on workflow automation and integrated campaign management. The company's platform is designed to streamline advertising operations for publishers by combining ad serving, campaign management, and programmatic capabilities in a single solution. Adhese emphasizes its European heritage and compliance with regional data privacy regulations, making it particularly attractive to European media companies seeking GDPR-compliant solutions. The platform supports header bidding, direct sales management, and cross-channel campaign coordination. Adhese serves a range of media companies including newspaper publishers, magazine publishers, broadcasters, and digital publishers. The company has established itself in the Benelux region and other European markets, competing against both global ad servers and regional players by offering localized support, European data residency, and integrated multi-channel capabilities that address the specific needs of European media organizations.