CitrusAd

Leading retail media platform provider for grocers and retailers globally

CitrusAd is a retail media platform that enables retailers to monetize their digital properties by offering on-site advertising solutions to brands and suppliers. Founded in Australia, the company provides a self-service platform that allows brands to create and manage sponsored product ads directly on retailer websites and apps, similar to how Amazon operates its advertising business. The platform helps retailers create new revenue streams while providing brands with high-intent advertising opportunities at the point of purchase. In 2021, CitrusAd was acquired by Publicis Groupe, one of the world's largest advertising and communications companies, and became part of Publicis Commerce, which was later integrated into Epsilon. This acquisition positioned CitrusAd within a larger ecosystem of marketing technology and data solutions, enhancing its ability to serve major retailers and brands globally. The platform has become a significant player in the rapidly growing retail media network space, competing with other retail media solutions as retailers increasingly recognize the value of their first-party data and digital real estate.