CitrusAd

A leading white-label retail media platform for retailers and e-commerce operators, now backed by Publicis Groupe

CitrusAd is a leading retail media technology platform that empowers retailers and e-commerce operators to build and monetize their own on-site advertising networks. Founded in Australia, the company developed a self-serve, SaaS-based platform that allows brands and suppliers to purchase sponsored product placements, display ads, and other ad formats directly within a retailer's digital storefront. The platform is designed to be white-labeled, enabling retailers to offer a branded advertising solution to their supplier ecosystem while generating significant incremental revenue streams. In September 2021, Publicis Groupe acquired CitrusAd, integrating it into its broader commerce and retail media strategy. Under Publicis ownership, CitrusAd continues to operate as a distinct brand and platform, complementing Publicis's Epsilon data capabilities and Publicis Commerce practice. The acquisition positioned Publicis as a formidable player in the rapidly growing retail media space, competing directly with offerings from companies like Criteo and Kevel. CitrusAd serves a global roster of major retailers across grocery, pharmacy, general merchandise, and specialty verticals. Its platform is notable for its ease of integration, real-time reporting, and closed-loop attribution — connecting ad spend directly to sales outcomes using first-party retailer data. As retail media has emerged as one of the fastest-growing segments in digital advertising, CitrusAd remains a key technology enabler for retailers looking to launch or scale their own retail media networks.