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CitrusAd

CitrusAd

Retail Mediacitrusad.com

CitrusAd is a white-label, self-serve ecommerce ad-serving platform that enables retailers to monetize their digital shelf space while helping brands increase sales through targeted, cost-effective digital campaigns on retailer websites.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2018
HQ
Brisbane, Queensland, Australia
Network
Epsilon
Parent
Publicis Groupe
Connections
17

AI-drafted from public sources5 sources cited

At a glance

Employees
201-500
Funding
Acquired by Publicis Groupe in 2021 (acquisition price undisclosed)
Revenue
$10M-$50M
Stock
NYSE:PG
7integrations7competitors1corporate family
Retail Media PlatformAd ServerPerformance Marketing

About

A leading retail media platform enabling retailers to build and monetize onsite advertising networks, operating within Publicis Groupe's commerce and media ecosystem.

CitrusAd is a white-label, self-serve ecommerce ad-serving platform that enables retailers to monetize their digital shelf space while helping brands increase sales through targeted, cost-effective digital campaigns on retailer websites. Its unified platform combines on-site retail media monetization with off-site capabilities, allowing brands and retailers to reach customers across the open web and drive sales both online and in-store. Privacy-centric clean room technology enables retailers and brands to securely collaborate on permissioned data, supporting optimization in a cookieless environment. Server-to-server integration delivers faster ad-serving and a smoother shopping experience, while real-time personalization improves ROI for brands and enhances the customer journey. Launched in 2017, CitrusAd powers a fast-growing ecommerce ad network operating across 25 countries, with retailers in multiple verticals using its platform and real-time relevancy engine to create more personalized shopping experiences and deliver greater ROI for suppliers. Source 1: publicisgroupe.com — CitrusAd, powered by Epsilon Source 2: citrusad.com — CitrusAd - Sponsored Product Ads

Business model

SaaS / Platform

Target market

Enterprise and Mid-Market Retailers

What they offer

  • Sponsored Products

    Self-serve platform for brands to bid on sponsored product placements within retailer search results and category pages.

  • Onsite Display Advertising

    Banner and display ad placements across retailer digital properties, enabling brand awareness and product promotion.

  • Search Monetization

    Tools to monetize retailer search results through paid placements, improving relevance for shoppers and revenue for retailers.

  • Retail Media Network Platform

    End-to-end platform for retailers to build, manage, and scale their own retail media networks with reporting and analytics.

  • Self-Serve Brand Portal

    A brand-facing dashboard allowing advertisers to create, manage, and optimize campaigns directly within the CitrusAd ecosystem.

Key features

Rapid retailer onboarding and integrationSelf-serve advertiser portal for brandsReal-time bidding and auction mechanicsNative sponsored product ad formatsClosed-loop sales attribution and reportingAPI-first architecture for flexible integrationRetailer-branded white-label optionsAudience targeting using first-party retailer data

Use cases

Retailers monetizing their ecommerce sites with sponsored product adsFMCG and CPG brands driving product visibility at point of purchasePharmacy and health retailers building retail media networksGrocery retailers offering self-serve advertising to supplier brandsRetailers generating incremental revenue from their digital shelf

Customer segments

Large enterprise retailersMid-market retailersGrocery and supermarket chainsPharmacy and health retailersGeneral merchandise retailersCPG and FMCG brands

Tech & specs

Technology stack

API-first architectureReal-time bidding engineCloud infrastructureFirst-party data integrationMachine learning for ad relevance and ranking

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

4 views
On the AtlasAd ServersOn the Holdco MapPublicis GroupeOn the Mapby country + regionOn the GraphNetwork around CitrusAd