Skai

A top-tier omnichannel marketing platform with strong positioning in retail media, paid search, and social advertising for enterprise brands and agencies

Skai, rebranded from Kenshoo in 2021, is a leading marketing technology platform that provides AI-driven solutions for managing and optimizing digital advertising across multiple channels including paid search, social media, retail media networks, and app marketing. The platform connects brands and agencies with major publishers and retail media networks, offering unified campaign management, advanced analytics, and automated optimization capabilities that help marketers maximize return on ad spend (ROAS). Founded in 2006 and headquartered in Tel Aviv with significant U.S. operations in San Francisco, Skai has established itself as a pioneer in the marketing technology space. The company's platform is particularly distinguished by its deep integrations with major retail media networks such as Amazon Advertising, Walmart Connect, Instacart, and Criteo, as well as traditional channels like Google, Meta, and Apple Search Ads. This breadth of coverage positions Skai as a true omnichannel solution for enterprise advertisers seeking to consolidate their media management. Skai serves a global client base of Fortune 500 brands and leading agencies, offering sophisticated tools including incrementality measurement, budget forecasting, competitive intelligence, and AI-powered automation. The company has raised significant venture funding and competes directly with platforms like Pacvue, Perpetua, and Marin Software in the retail media space, while also competing with broader marketing cloud solutions from Adobe and Salesforce. Its transition from Kenshoo to Skai reflected a strategic pivot toward a more holistic, data-centric identity aligned with its expanded product vision.