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Skai

Skai

Omnichannel Marketing & Campaign Managementskai.io

Skai is an omnichannel advertising platform for commerce media that delivers full-funnel media planning, optimization, and measurement, powered by unified data and proprietary generative AI.

Last updated Oct 5, 2026 by the ATDb Editorial Team

History
Founded
2006
HQ
Tel Aviv, Tel Aviv District, Israel
Connections
44

AI-drafted from public sources6 sources cited

At a glance

Employees
501-1000
Funding
$260M+
Revenue
$100M-$200M
30integrations8competitors
Attribution & AnalyticsAI-Powered PlatformMarketing Platform

About

Premium enterprise omnichannel marketing platform with strong retail media and paid search capabilities, serving top global brands and agencies

Skai is an omnichannel advertising platform for commerce media that delivers full-funnel media planning, optimization, and measurement, powered by unified data and proprietary generative AI. Its platform unifies execution across multiple channels including retail media, search, and social platforms such as Amazon, Google, and Meta. Beyond campaign management, the platform provides insights and automation to help brands improve digital shelf performance, retail execution, and revenue recovery, with the goal of maximizing sales, profitability, and market share across media and commerce touchpoints. The company, formerly known as Kenshoo, recently laid off approximately 20% of its global workforce — its second reduction in recent years — citing the impact of AI on its operations. Source 1: skai.io — Skai Data Reveals Record 33% Surge in Retail Media Ad ... Source 2: dizzain.com — Skai.io: AdTech Website Development & ... Source 3: calcalistech.com — Skai lays off 20% of staff, citing AI-driven transformation | Ctech

Business model

SaaS

Target market

Enterprise

What they offer

  • Skai Search

    AI-powered paid search management and optimization across Google, Microsoft Bing, and other search engines

  • Skai Social

    Paid social campaign management and optimization across Meta, Pinterest, Snapchat, and other social platforms

  • Skai Retail Media

    Retail media advertising management across Amazon, Walmart, Target, Instacart, and other retail networks

  • Skai Apps

    Mobile app marketing and user acquisition campaign management across major app platforms

  • Skai Intelligence

    AI-driven insights, forecasting, and budget optimization across all channels

  • Skai Ecommerce

    Commerce-focused advertising tools integrating retail data with ad performance for product-level optimization

  • Skai Experiments

    A/B testing and incrementality measurement tools for validating campaign strategies

Key features

AI-powered bid and budget optimizationCross-channel unified reporting and analyticsRetail media management across 30+ networksAutomated campaign creation and managementAudience targeting and segmentationIncrementality and attribution measurementCustomizable dashboards and reportingBulk editing and workflow automationAPI access for custom integrationsForecasting and scenario planning

Use cases

Managing paid search campaigns across Google and Microsoft at scaleOptimizing retail media spend on Amazon, Walmart, and InstacartUnifying cross-channel reporting for enterprise marketing teamsAutomating bid management to maximize ROASRunning A/B tests and incrementality studies across channelsMobile app user acquisition and re-engagement campaignsAgency management of multiple brand clients from a single platformBudget allocation and forecasting across digital channels

Customer segments

Fortune 500 brandsGlobal advertising agenciesRetail and e-commerce companiesConsumer packaged goods (CPG) brandsFinancial services advertisersTravel and hospitality brandsTechnology companies

Tech & specs

Technology stack

Machine learning and AI optimization enginesCloud-based SaaS infrastructureRESTful APIBig data analytics and processingReal-time bidding integrationsData warehouse connectors

Security & compliance

SOC 2GDPRCCPA

Deployment

Cloud

API

Yes

Explore further

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