Skai

Leading enterprise-focused omnichannel marketing platform with strong presence in retail media and paid search optimization

Skai (formerly Kenshoo) is a leading omnichannel marketing platform that enables brands and agencies to plan, execute, and measure digital advertising campaigns across paid search, social media, retail media, and app marketing channels. Founded in 2006 as Kenshoo and rebranded to Skai in 2020, the company has established itself as a major player in the marketing technology space, serving enterprise brands and agencies globally. The platform leverages artificial intelligence and machine learning to optimize campaign performance, providing unified data intelligence and cross-channel insights that help marketers maximize their return on ad spend. Skai's solutions are particularly strong in retail media, where it has built extensive integrations with major platforms like Amazon, Walmart, Instacart, and other commerce networks. The company competes in the increasingly complex digital advertising landscape by offering a comprehensive suite of tools that address the fragmentation of digital channels, providing marketers with a single platform to manage campaigns across search engines, social networks, retail media networks, and app stores. Skai serves major global brands and agencies, positioning itself as an enterprise-grade solution for sophisticated marketing organizations that require advanced automation, analytics, and optimization capabilities.