Skai

Premium enterprise omnichannel marketing platform with strong retail media and paid search capabilities, serving top global brands and agencies

Skai, rebranded from Kenshoo in 2021, is a leading marketing technology platform that helps brands, agencies, and retailers manage and optimize digital advertising across multiple channels including paid search, paid social, retail media, and app marketing. Founded in 2006 in Israel, the company has grown into a global enterprise serving hundreds of the world's top advertisers and agencies. Its platform leverages AI, machine learning, and proprietary data integrations to deliver actionable insights and automated optimization at scale. Skai's core strength lies in its unified platform approach, connecting data and workflows across walled gardens like Google, Meta, Amazon, Walmart, and other major publishers. The platform provides advanced analytics, budget management, audience targeting, and creative optimization tools that allow marketers to maximize return on ad spend (ROAS) across their entire digital portfolio. Skai also offers a robust API and partner ecosystem, making it a central hub for enterprise marketing operations. In the AdTech ecosystem, Skai occupies a premium position as a certified partner of major platforms and a trusted solution for Fortune 500 brands. The company competes with players like Marin Software, Pacvue, and Tinuiti, differentiating itself through its breadth of channel coverage, depth of retail media capabilities, and AI-driven optimization. Skai has received significant venture backing and continues to expand its retail media and commerce media offerings as those segments grow rapidly.