Publicis Commerce

One of the largest global commerce marketing practices, embedded within Publicis Groupe's integrated agency network with access to Epsilon data and CitrusAd technology.

Publicis Commerce is the dedicated commerce and retail media practice of Publicis Groupe, one of the world's largest advertising and communications holding companies. It brings together capabilities across retail media networks, shopper marketing, ecommerce strategy, content, and performance to help brands win at every stage of the purchase journey — from discovery through conversion. The practice integrates data, technology, and creative services to connect brands with consumers across major retail platforms including Amazon, Walmart Connect, Kroger Precision Marketing, Target's Roundel, and others. Operating as a unified commerce offering within the broader Publicis Groupe ecosystem, Publicis Commerce leverages proprietary tools and platforms such as Epsilon's data infrastructure, Publicis Sapient's digital transformation capabilities, and CitrusAd's retail media technology. This integrated stack allows the practice to offer clients a differentiated, data-driven approach to commerce marketing that spans paid search, sponsored products, display, and omnichannel activation across both physical and digital retail environments. Publicis Commerce holds a strong market position as one of the largest managed retail media and commerce marketing practices globally, competing with WPP's Choreograph, Omnicom Commerce, and independent commerce agencies. Its significance in the AdTech ecosystem lies in its ability to bridge brand advertising and performance commerce, helping CPG, retail, and consumer brands navigate the rapidly growing retail media landscape with scale, technology, and strategic depth.