Skip to content
ATDbbeta
Brief

Microsoft Curate for Commerce

Retail MediaProduct· part of Microsoft

Microsoft Curate for Commerce is an advertising platform built to simplify how advertisers access and activate valuable first-party data.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2024
HQ
Redmond, Washington, United States
Parent
Microsoft
Connections
14

AI-drafted from public sources7 sources cited

At a glance

Stock
MSFT
2integrations11competitors1corporate family
Retail Media PlatformProgrammatic Platform

About

Emerging retail media infrastructure provider enabling DSP-agnostic offsite monetization of retailer first-party data, positioned as an alternative to walled-garden retail media networks

Microsoft Curate for Commerce is an advertising platform built to simplify how advertisers access and activate valuable first-party data. It enables the delivery of custom Consumer Purchase Audiences, packaged with Microsoft supply and activatable through an advertiser's DSP of choice, helping to democratize access to commerce media and streamline programmatic buying at scale. The platform supports advertisers across key verticals including travel, retail, QSR, and insurance, with use cases centered on conquesting competitors' customers and shifting market share. Advertisers using the platform can also measure real-world outcomes such as incremental sales lift, subject to a minimum spend threshold. Source 1: martechcube.com — Affinity Solutions Adds Custom Audiences to Microsoft

Business model

Platform / Marketplace

Target market

Enterprise

What they offer

  • Microsoft Curate for Commerce

    Core retail media platform allowing retailers to package first-party data into curated audience segments and connect them to offsite programmatic supply available across any DSP.

  • Criteo Collaboration Integration

    Partnership announced July 2024 expanding supply and demand connections available to retailers and advertisers through the platform.

  • First-Party Data Monetization

    Tools enabling retailers to activate and monetize their proprietary shopper data in privacy-compliant ways for offsite advertising campaigns.

Key features

DSP-agnostic offsite programmatic supply accessRetailer first-party data curation and packagingCurate-and-partner model (not a walled garden)Integration with third-party data enrichment partners (e.g., Affinity Solutions, Proxima)Criteo supply partnership for expanded reachPrivacy-compliant audience activation

Use cases

Retailers monetizing first-party shopper data offsiteBrands reaching high-intent retail audiences across the open webRetailers building retail media networks without proprietary DSP requirementsAdvertisers activating curated retail audiences in their existing DSP workflowsData enrichment partnerships layering purchase signals onto retail audiences

Customer segments

Large enterprise retailers (e.g., Kohl's)Consumer packaged goods (CPG) brandsRetail media network operatorsProgrammatic advertisers and agencies

Tech & specs

Technology stack

Programmatic supply curationFirst-party data clean room / activationDSP integration layerAudience segmentation and packaging

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2024 · Founded
Connection details
See alternatives to Microsoft Curate for Commerce

Explore further

3 views
On the AtlasRetail Media NetworksOn the Mapby country + regionOn the GraphNetwork around Microsoft Curate for C…