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Brief

Microsoft Curate for Commerce

Retail MediaProduct· part of Microsoft

Enables retailers to monetize first-party shopper data through curated offsite programmatic supply accessible in any DSP, without requiring advertisers to adopt a proprietary platform.

Last updated Jul 23, 2026 by ATDb automated enrichment · Connections updated Jul 27, 2026

Founded
2024
HQ
Redmond, Washington, United States
Parent
Microsoft
Connections
14

At a glance

Employees
10001+
Stock
MSFT
2integrations11competitors1corporate family
Retail Media PlatformProgrammatic Platform

About

Emerging retail media infrastructure provider enabling DSP-agnostic offsite monetization of retailer first-party data, positioned as an alternative to walled-garden retail media networks

Microsoft Curate for Commerce is a retail media solution launched in May 2024 that represents Microsoft's strategic evolution in the retail media space — shifting from a build-it-yourself model (via the now-deprecated PromoteIQ) to a curate-and-partner approach. The platform allows retailers to package and monetize their first-party shopper data by connecting it to offsite programmatic supply, enabling brands and advertisers to reach high-intent audiences beyond the retailer's own properties. Kohl's served as the launch partner, signaling the platform's enterprise retail focus from day one.

Business model

Platform / Marketplace

Target market

Enterprise

What they offer

  • Microsoft Curate for Commerce

    Core retail media platform allowing retailers to package first-party data into curated audience segments and connect them to offsite programmatic supply available across any DSP.

  • Criteo Collaboration Integration

    Partnership announced July 2024 expanding supply and demand connections available to retailers and advertisers through the platform.

  • First-Party Data Monetization

    Tools enabling retailers to activate and monetize their proprietary shopper data in privacy-compliant ways for offsite advertising campaigns.

Key features

DSP-agnostic offsite programmatic supply accessRetailer first-party data curation and packagingCurate-and-partner model (not a walled garden)Integration with third-party data enrichment partners (e.g., Affinity Solutions, Proxima)Criteo supply partnership for expanded reachPrivacy-compliant audience activation

Use cases

Retailers monetizing first-party shopper data offsiteBrands reaching high-intent retail audiences across the open webRetailers building retail media networks without proprietary DSP requirementsAdvertisers activating curated retail audiences in their existing DSP workflowsData enrichment partnerships layering purchase signals onto retail audiences

Customer segments

Large enterprise retailers (e.g., Kohl's)Consumer packaged goods (CPG) brandsRetail media network operatorsProgrammatic advertisers and agencies

Tech & specs

Technology stack

Programmatic supply curationFirst-party data clean room / activationDSP integration layerAudience segmentation and packaging

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

Corporate history
  1. 2024 · Founded
Connection details
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