Affinity Solutions

Leading provider of purchase-based marketing intelligence and measurement solutions

Affinity Solutions is a data and analytics company that specializes in purchase-based marketing intelligence derived from consumer transaction data. The company aggregates and analyzes credit and debit card transaction data from millions of consumers to provide insights into consumer spending patterns, campaign measurement, and audience targeting capabilities for advertisers and brands. Their platform enables marketers to understand the impact of advertising on actual purchase behavior by connecting ad exposure to in-store and online transactions. The company serves major brands, agencies, and media companies by offering solutions that include audience segmentation, campaign measurement, attribution, and competitive intelligence. Affinity Solutions has established itself as a key player in the marketing measurement space by providing closed-loop attribution that links advertising exposure to actual purchase outcomes. Their data-driven approach helps advertisers optimize media spend and understand true ROI across various marketing channels. Affinity Solutions operates in the increasingly important space of purchase-based measurement, competing with other transaction data providers and measurement platforms. The company has built partnerships with financial institutions and payment networks to access anonymized transaction data, which forms the foundation of their analytics and insights offerings.