80% of Brand and Agency Marketers Optimize Without Verified Purchase Data — 35% Say Results Don’t Hold Up

Affinity Solutions Outcomes Marketing Council study of 210 senior brand and agency marketers quantifies the systemic cost of disconnected data and measurement Despite years of significant technological investments, most marketers still cannot connect ad exposure to actual purchases in real-time for measurement or optimization, according to new research released by the Affinity Solutions Outcomes Marketing […]

Last updated May 22, 2026 by ATDb automated enrichment