Damian Garbaccio

Damian Garbaccio is a senior revenue and go-to-market leader at the forefront of the TV measurement transformation, currently serving as Chief Revenue Officer at VideoAmp. He is known for helping advertisers and media companies adopt modern, cross-platform measurement solutions that replace legacy currency-based systems with more precise, data-driven alternatives. At VideoAmp, he plays a central role in the company's push to become an alternative currency for TV advertising as the industry grapples with the fragmentation of linear, streaming, and connected TV audiences. Before joining VideoAmp, Garbaccio spent a significant portion of his career at Nielsen, one of the most established names in media measurement. His time there gave him deep expertise in audience analytics, panel-based measurement, and the commercial dynamics between media buyers and sellers. This background has proven highly relevant as VideoAmp competes directly in the measurement space that Nielsen has historically dominated, and Garbaccio brings credibility and relationships from both sides of that transition. With over 15 years in the AdTech and media measurement industry, Garbaccio has built a reputation as a commercially minded operator who understands the technical underpinnings of measurement platforms. His focus has consistently been on bridging the gap between data science capabilities and real-world advertiser needs, making him a key figure in the ongoing industry debate around measurement standardization and the future of TV advertising currency.

• Led revenue strategy at VideoAmp as it secured deals with major networks and agencies to be recognized as an alternative measurement currency to Nielsen
• Played a key commercial role at Nielsen in audience measurement products serving major TV advertisers and media companies