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Damian Garbaccio
Chief Commercial & Marketing Officer at Affinity Solutions
Driving commercial and marketing strategy in data-driven advertising and consumer intelligence
OperatorNew York, New York, United States15+ years in industry
Last updated May 31, 2026 by the ATDb Editorial Team · Connections updated May 31, 2026
Bio
Damian Garbaccio is Chief Commercial & Marketing Officer at Affinity Solutions, where he leads commercial and marketing strategy at the intersection of data-driven advertising and consumer intelligence. He brings deep industry expertise from a long tenure at Nielsen, where he held senior and vice president roles spanning revenue and go-to-market functions. Garbaccio is recognized for helping advertisers and brands leverage data to make more precise, impactful marketing decisions.
Previous Roles
Senior Vice President
Nielsen
Vice President
Nielsen
Expertise
TV MeasurementConverged TV AdvertisingAudience AnalyticsCross-Platform MeasurementConnected TV (CTV)Media CurrencyAdvertising OptimizationGo-to-Market Strategy
Notable Achievements
- Led revenue strategy at VideoAmp as it secured deals with major networks and agencies to be recognized as an alternative measurement currency to Nielsen
- Played a key commercial role at Nielsen in audience measurement products serving major TV advertisers and media companies
Speaking Topics
The future of TV measurement and alternative currenciesConverged TV advertising and cross-platform analyticsTransitioning from linear to streaming measurementAdvertiser and media company alignment on audience data
Connections