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Microsoft Curate for Commerce
Redmond, Washington, United States · Founded 2024
10001+ employees · MSFT
Sourced & current · updated Jul 27, 2026
Retail media product launched May 2024. Lets retailers monetize first-party data via offsite supply available in any DSP; Kohl's was launch partner. Microsoft's pivot from PromoteIQ (build) to curate-and-partner model (Criteo collaboration July 2024).
Where they sit
Stack tier: Ecosystem Services (A)
Retail Media PlatformProgrammatic Platform
Emerging retail media infrastructure provider enabling DSP-agnostic offsite monetization of retailer first-party data, positioned as an alternative to walled-garden retail media networks
Ownership
Parent: Microsoft