84.51°

Leading retail media network and data analytics provider within the grocery sector, backed by Kroger's extensive first-party data

84.51° is a data analytics and marketing services company that serves as the data science and insights arm of The Kroger Co., one of America's largest grocery retailers. The company leverages Kroger's extensive first-party customer data from over 60 million households to provide personalized marketing, media solutions, and customer insights. Named after the longitude of Kroger's Cincinnati headquarters, 84.51° combines retail data science with advertising technology to help brands understand shopper behavior, optimize marketing campaigns, and measure sales impact. The company operates at the intersection of retail media, customer data platforms, and marketing analytics, offering solutions that include audience targeting, campaign measurement, personalized promotions, and media activation across digital and in-store channels. 84.51° has become a significant player in the retail media network space, competing with similar offerings from other major retailers. Their unique position as a subsidiary of Kroger gives them access to one of the richest sources of consumer purchase data in the grocery sector. 84.51° serves both CPG brands and Kroger itself, providing insights that drive marketing effectiveness and customer engagement. The company's capabilities span from strategic consulting and customer segmentation to programmatic advertising and closed-loop measurement, making it a comprehensive solution for brands seeking to reach grocery shoppers with precision and measurability.