84.51°

Leading retail data analytics provider backed by one of America's largest grocery chains

84.51° is a customer data science company that operates as a subsidiary of The Kroger Co., one of America's largest grocery retailers. The company leverages Kroger's extensive first-party data from over 60 million households to deliver data-driven insights, personalized marketing, and media solutions. Named after the longitude of Kroger's Cincinnati headquarters, 84.51° combines retail purchase data with advanced analytics and data science to help CPG brands and retailers understand consumer behavior, optimize marketing strategies, and drive sales growth. 84.51° operates at the intersection of retail media, customer analytics, and marketing technology. The company provides a range of solutions including customer segmentation, personalized promotions, media measurement, and retail media network capabilities through Kroger Precision Marketing. By combining point-of-sale data, loyalty card information, and household-level purchase behavior, 84.51° enables brands to target consumers with relevant messaging and measure the actual sales impact of their marketing investments. As a wholly-owned subsidiary of Kroger, 84.51° serves as the data and analytics engine powering Kroger's customer engagement strategies while also offering its capabilities to CPG brands and agencies seeking to leverage retail data for marketing optimization. The company represents Kroger's strategic investment in data monetization and retail media, competing in the rapidly growing retail media network space alongside Amazon Advertising, Walmart Connect, and other retailer-owned media platforms.